Can Words Capture Cash and Create Wealth?

I have got three powerful reasons for you to believe it’s time for you to learn to earn by creative copywriting as a core objective for marketing your business in future – or at the very least to contract out to a great copywriter.

Your number one reason to consider how to learn this most powerful of internet marketing strategies is because of the importance of social media for grabbing attention and building relationships: article marketing and blogging for instance. First Fact: This promotion method offers FREE online marketing!!! Time is your only cost, (unless perhaps you contract out to ghost writers).

Secondly, Copywriting is THE single BIGGEST earning skill on the internet today! Ask any of the marketing masters! There are a whole bunch of reasons why, which we will get to later.

Thirdly: Crucially, your creative copywriting is out there forever. Your powerful, seductive words generate leads for your business cumulatively, as more and more people find you over time. If your online marketing strategy includes mastering the art of viral marketing, your business is guaranteed a steady stream of customers ad infinitum.

Fourth! (Yep OK …Bonus!) You can even track where your leads are coming from so you know what your investment of time is worth!

Create some compelling ad copy with some basic creative writing techniques once and your personal digital doppelganger continues to market for you automatically ever after!

Advertising is aimed to generate interest in you and your product, so this makes writing ad copy one of the most fun aspects of any business. Knowing peoples’ ‘buying itch buttons’ and knowing how to press them helps you understand what makes your target audience tick! Everyone’s a winner!

Another reason for you to hone your online communication skills, is so that you can educate your target audience and so establish yourself as an authority, amongst your competitors. Giving that little extra, makes buying from you all the sweeter.

If your advertising copy in your articles or blog content is informative enough and popular enough with readers, it will be picked up by 3rd party content publishers, such as ezines. This is the viral element, as they post your verbatim copy to their sites, exposing you to even more ‘qualified’ traffic.

WHAT NOT TO DO!
Know what your aim is before you invest your time. There is no point writing an article if it does not make you money. At the very least, you want readers to perceive you as an authority; i.e. adopting creative writing techniques on your web-site or in other social media can brand you.

Be aware that this offline or online marketing strategy is not about whether your article is valuable, but whether it is GOING TO BE in the eyes which fall upon it online. NUMBERS OF PREVIOUS VIEWERS DETERMINE YOUR WORTH! If a viewer sees that you have already had lots of views, generally speaking, they will follow suit and read what you have to say. Killer headline copy captures attention like nothing else!

POPULARITY (crucial for Google ranking) of your business pages, your blog, your articles are based on two key factors: ‘freshness and cool’ i.e. freshly up-dated information and popularity amongst other readers. This is of course also dependent on the value of the actual content of your marketing campaign!

Know the game you are playing. Ever wondered how or why you get hooked into reading articles and then wonder why you have bothered! The fact is, the more eyeballs copy gets, the higher your ranking in Googles’ eyes; the more you put out, the more eyeballs you get, the more Google likes you. It’s all about Google-bot perception! Of course, you want your article to be quality content, as it should be, but you HAVE to take advantage of EVERY opportunity you have to optimize enticement of your customer.

Thousands of articles are submitted daily. No matter how recently you post your content, it’s only going to be fresh for a matter of minutes, or hours if you’re good, before newly published articles replace yours. So you need other opportunities to show your article to new readers. Syndication or using this strategy amongst other social media is the best way for you to achieve maximum exposure.

The purpose of article marketing is to spike view counts and show the article directory that your fresh new article is interesting amongst their visitors… because then, you will be listed as “most popular today”, which hey presto, in turn gives your copywriting internet marketing strategies more reach.

One more way to show your content is valuable is using your online communication skills to show you want two way communication with your readers. Every article should pose a highly specific question to your audience in order to gain feedback. Not only is this a known market research technique, funny enough, the more comments you get, the more popular you are perceived as being.

Lesson:
To increase readership of your ad copy, integrate the various threads of your marketing to maximise potential power. For instance, notify your database of existing prospects or your forum compatriots about your fresh article. You then maximise views, comments, and perceived value of the article to the ‘cold leads’, who come from the article directory itself. Cold leads are your future market expansion potential.

If your advertising copy enhances their perception of your authority, you are mastering the art of ‘Ad Infinitum’ as they share their experiences with others!

Implementation:

• Upload to various sites, or invest in broadcasting software which automates what is potentially a time consuming process.
• Inform your current database of subscribers about it –these ‘fans’ are more likely to respond to solicited comments.
• Include all social media groups in your marketing broadcast; does your business have a fan page on Facebook or other social networking site for instance?

If the article directory you posted the article to is also a social community, then your strategy should include writing a taglinee after the link to the article (in the notification message) that says something like: We think our new article is going to change how you think about…blah blah blah. Let us know your thoughts. Leave us a comment”.

If you learn copywriting as one strand of your internet marketing strategies, your branding can be secured and you will appreciate the viral and cumulative potential of creative writing skills ans techniques to capture attention and generate sales.

New Year’s Resolution… To Find the Queen Of Copy Inside and Make Her Put Out Online!

So what are you going to do to improve your online marketing campaigns this coming year?

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