Generating Leads Is a State of Mind?

Good honest, transparent ethical, marketing eliminates the need for selling. We don’t like to be sold, but we like to have an authentic conversation about our needs.”
Mary Ellen Tribby – Braveheart Women Marketing Award Winner

Why is lead generation consistently the BIG issue for network marketing – or any other business for that matter? Perhaps the truth is that network marketing is more competitive, more expensive, more complex, and tougher than ever before to make a success of. So let’s get real, right now. Google advertisers, in particular, giving up faster than ever. Well this is great news for the rest of us; less competition!

Ask any business owner what their biggest challenge is in their direct marketing business and you will hear a re-occurring theme….

“My biggest problem is how to generate leads and make more money than what I spend on marketing.”

So why is lead generation such a struggle for so many business owners? If millions are made on the net daily, what makes the difference for those winners? Why is network marketing such a source of frustration for so many home business owners?

Well, I am convinced that there are two fundamental reasons for this:

1. Too many internet marketers fail to properly grasp and apply the powerful but counter-intuitive rules of “Information Marketing” (or Attraction Marketing) which determine the success of businesses online.

2. Most marketers fail to create a well-thought-out sales funnel. You need to break the process down into steps, and optimise each step for a smooth transition along the marketing path from when a buyer undertakes their research to reaching their buying destination and your bank balance!

Direct marketing is not just about keywords, clicks and leads. And thank goodness it isn’t just that simple, because if it were, then you and I would be up against even more competition!

Enticing keywords, selling clicks and generating leads is only the beginning of the marketing process, albeit crucial. But what do you do with your visitors once they arrive at your site? Is the process of buying made as simple and as pleasurable as possible? How are they supported to progress through your sales funnel? If they want to proceed to buy, can they do so with confidence and automatically?

These questions boil down to having a smooth sales experience, where all bases are covered. The devil as they say, is in the detail. Think of your own customer experiences online, then consider these elements of your customer’s sales experience:

• Rich media
• Good graphics
• User friendly widgets
• Congruent flow and themes
• Landing page which matches the ad they clicked from in content
• Personalised ‘user friendly’ web site that allows people to get to know, like and respect you
• System of auto-responders that enable you to continue to communicate with them, automatically

Some business systems offer more tools than ever for getting the process right; with too many other models, you are left to struggle frustratingly to put all of the jigsaw pieces from different jigsaws together! Finding the right information marketing system means all you have to do is to put an integrated system to work for you.

Network markers, especially if newbies in business, can struggle getting a firm handle on the interlinked parts of an on-line sales funnel and learning which tools to leverage for the best results is a daunting task, with plenty of trial and error – Believe me, I KNOW! : )

The (short-term) Answer: Forget the tools for a while. Forget about buying leads, Twitter, Facebook, Google, MySpace, WordPress, Warrior, YouTube, Classifieds, SEO,Squidoo, WordPress, Blogger, LinkedIn, etc. etc etc (Phew!)

Instead, focus on the PRINCIPLES of ‘Information Marketing’, arguably, THE KEY to how any lasting business is built. Learn the skills that will guarantee the successful deployment of the marketing strategies for Squidoo, WordPress, Blogger, etc. These “tools” when used inappropriately cause you to waste energy, time and money.

Information Marketing means sharing what you know and letting potential future customers benefit from your experience. Be seen as the preferred knowledgeable marketer / retailer / consultant of choice. The principles of Attraction Marketing are that you have to give of yourself, in time and energy, in order to receive – in the true spirit of generosity. It is this ‘giving without expectation of receiving’ which makes you attractive to others.

Of course, learn how to use your tools too. but keep developing professionally; make a commitment to continual learning and most importantly, be generous instead of needy.

If you don’t understand the necessity of this approach or its integrity, then perhaps think of it purely in terms of THE RESULT; ie Less of your time and money spent, you more money earn AND gain longer term sustainability as your reputation grows and your customers return for your new offers…Everyone’s a winner!

If this still does not make business sense to you, in terms of lead generation, then seriously, it’s time to think about doing your network marketing business and your bank account a favour, make a risk free investment in learn more about earning with Attraction Marketing here. Just come back and let me know the difference this makes for you this coming year… I guarantee it will, or your money back!

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