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The Future for Old-School MLM is Bleak. But What is to Really Going On?

The promises of old-school MLM and “life-long” residual income are all but dead for the average person in this industry. They have been cut down at the knees by an unlikely culprit whom you need to know about. This Letter Tells All. Frankly, When My Friend Showed It To Me, It Made My Stomach Churn.

Check It Out: Show Me The Letter!

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Generating Leads Is a State of Mind?

Good honest, transparent ethical, marketing eliminates the need for selling. We don’t like to be sold, but we like to have an authentic conversation about our needs.”
Mary Ellen Tribby – Braveheart Women Marketing Award Winner

Why is lead generation consistently the BIG issue for network marketing – or any other business for that matter? Perhaps the truth is that network marketing is more competitive, more expensive, more complex, and tougher than ever before to make a success of. So let’s get real, right now. Google advertisers, in particular, giving up faster than ever. Well this is great news for the rest of us; less competition!

Ask any business owner what their biggest challenge is in their direct marketing business and you will hear a re-occurring theme….

“My biggest problem is how to generate leads and make more money than what I spend on marketing.”

So why is lead generation such a struggle for so many business owners? If millions are made on the net daily, what makes the difference for those winners? Why is network marketing such a source of frustration for so many home business owners?

Well, I am convinced that there are two fundamental reasons for this:

1. Too many internet marketers fail to properly grasp and apply the powerful but counter-intuitive rules of “Information Marketing” (or Attraction Marketing) which determine the success of businesses online.

2. Most marketers fail to create a well-thought-out sales funnel. You need to break the process down into steps, and optimise each step for a smooth transition along the marketing path from when a buyer undertakes their research to reaching their buying destination and your bank balance!

Direct marketing is not just about keywords, clicks and leads. And thank goodness it isn’t just that simple, because if it were, then you and I would be up against even more competition!

Enticing keywords, selling clicks and generating leads is only the beginning of the marketing process, albeit crucial. But what do you do with your visitors once they arrive at your site? Is the process of buying made as simple and as pleasurable as possible? How are they supported to progress through your sales funnel? If they want to proceed to buy, can they do so with confidence and automatically?

These questions boil down to having a smooth sales experience, where all bases are covered. The devil as they say, is in the detail. Think of your own customer experiences online, then consider these elements of your customer’s sales experience:

  • Rich media
  • Good graphics
  • User friendly widgets
  • Congruent flow and themes
  • Landing page which matches the ad they clicked from in content
  • Personalised ‘user friendly’ web site that allows people to get to know, like and respect you
  • System of auto-responders that enable you to continue to communicate with them, automatically

Some business systems offer more tools than ever for getting the process right; with too many other models, you are left to struggle frustratingly to put all of the jigsaw pieces from different jigsaws together! Finding the right information marketing system means all you have to do is to put an integrated system to work for you.

Network markers, especially if newbies in business, can struggle getting a firm handle on the interlinked parts of an on-line sales funnel and learning which tools to leverage for the best results is a daunting task, with plenty of trial and error – Believe me, I KNOW! : )

The (short-term) Answer: Forget the tools for a while. Forget about buying leads, Twitter, Facebook, Google, MySpace, WordPress, Warrior, YouTube, Classifieds, SEO,Squidoo, WordPress, Blogger, LinkedIn, etc. etc etc (Phew!)

Instead, focus on the PRINCIPLES of ‘Information Marketing’, arguably, THE KEY to how any lasting business is built. Learn the skills that will guarantee the successful deployment of the marketing strategies for Squidoo, WordPress, Blogger, etc. These “tools” when used inappropriately cause you to waste energy, time and money.

Information Marketing means sharing what you know and letting potential future customers benefit from your experience. Be seen as the preferred knowledgeable marketer / retailer / consultant of choice. The principles of Attraction Marketing are that you have to give of yourself, in time and energy, in order to receive – in the true spirit of generosity. It is this ‘giving without expectation of receiving’ which makes you attractive to others.

Of course, learn how to use your tools too. but keep developing professionally; make a commitment to continual learning and most importantly, be generous instead of needy.

If you don’t understand the necessity of this approach or its integrity, then perhaps think of it purely in terms of THE RESULT; ie Less of your time and money spent, you more money earn AND gain longer term sustainability as your reputation grows and your customers return for your new offers…Everyone’s a winner!

If this still does not make business sense to you, in terms of lead generation, then seriously, it’s time to think about doing your network marketing business and your bank account a favour, make a risk free investment in learn more about earning with Attraction Marketing here. Just come back and let me know the difference this makes for you this coming year… I guarantee it will, or your money back!


Thanks for dropping by. Hope you like the freebies offered above; gotta love freebies!

I am getting closer to fixing all of the glitches on my web-site and my New Year’s Resolution is to search for the Writing Hero inside… I’ve been so busy on all of the techy learning of late (lots of it), that I have lost touch with my creative side, so I am writing my wee heart out today. The meat of so many topics I want to talk about here have been idling in files for too long!

So as creative writing is on my mind this last few days, I thought I would share some of my own research on article writing and branding… If you are interested in the concept of ‘My Story Marketing’, then this is for you… Here are some brilliant examples of my very own “My Story” Ultimate “Template” Intros. Straight from my personal swipe file… (Hey! Nothing new under the sun and the internet is full of thievery!… OK OK I can’t help it, I’m from Liverpool!…OK Actually…It’s all in the name of sharing knowledge! I’m giving back though, aren’t I?!)

One of the most challenging aspects of creating any ad or sales letter is “transitioning” a prospect from the sexy headline through the intro and into the body of your story and outro to your “Pay Here” Button. Let me tell you, this process is critical to salesmanship. After all, if you don’t follow up your carefully thought out headline with a compelling opening paragraph, there’s a good chance you’re leaving money on the table as a result. Your tale has to keep interest, right through to the end where your reader finally concludes they have to act on what you tell them…

I call the following “hanging introductions“. Because they leave the reader “hanging”…… for more information.

They’re little teasers. They tickle the taste-buds to entice you in. You’ll notice the best writers are constantly doing this. “Teasing” you, leading you on. Just opening the door a crack so you “just have” to peek in and step through (or read on) to find out more. Don’t we all just hate not knowing what happened next!

Here’s a handful of fill-in-the-blank opening lines templates.

“Two years from now you could be (good thing: like working from home and spending time with your family). Or you could be (bad thing: stuck in the same old 9-5 rut). The choice is yours.”

This helps the reader do what in NLP circles is referred to as forward pacing. It also gently suggests that if the reader doesn’t gain the help of your service, then they could miss out on a significant benefit.

If you’ve ever wanted to (benefit: like “escape the MLM roundabout”) then this will be the most important message you ever read.

Positions the letter powerfully upfront with a compelling benefit. You’ll notice this one used A LOT.

“Quite frankly, membership in Greatest MLM Company Ever is not for everyone.”

“This is a great exclusive opening.”

(Do you qualify? Are you good enough for this opportunity? Are you one of the special ones?)

This reverses the normal sales process. Interestingly, American Express had this as their ‘control’ (winning sales letter) for years and let’s face it, they have the budget to do the kind of research to find out how the psychology works here!

“If you are thinking of investing in a network marketing business — Don’t!”

Ever wondered whether a purchase is the right decision for you or not? What would you do if you read this in a letter? Would it encourage you to want to know “why not?” and read the next paragraph?

“It was the winter of 2007. I was slumped at my computer and the world as I knew it was crashing down round me.”

This is a good opening for a My Story about — for example — how your shares fell during the recent global financial crisis. We all relate to stories of personal pain and misery…And don’t we want to know what pulled them through, or if they did?

“My name is . I’m an (ex-plumber/housewife/home business owner). I’m not a professional ad writer. But what I have to share with you is so extraordinary and so powerful, I decided I had to write to you about it. So bear with me a some here…”

Once again, you are showing your vulnerability and building trust with your audience. And this opening also breaks down the reader’s resistance, so they’ll at least listen to what you have to say. (For those of you shuddering here…persuasion can take many forms… perhaps the next one is more for you.)

“Have you ever wondered why __________________?”

“Have you ever wondered why some network marketers seem to sponsor more people without even trying while others follow their upline’s advice to the letter but still seem to get nowhere?”

“Would you like __________________?”

“Would you like to join a group of network marketing millionaires who use the premier sales and marketing system on the planet?”

“Did you know ______________________________?”

“Let me ask you a question ______________________________?”

egLet me ask you a question: Do you ever hear yourself say, “I wish I could get on top of all the bills and have more time to spend with the children?”
(This is a personal favourite of mine…Combine it with a huge contrast to a person’s situation, but which is entirely possible and you are onto a winner. Another combination is to take a historical or contemporary example to illustrate where a person could be, if things were different for them.)

“Now here’s a common question I get from people… How do you harness the obvious revenue-generating benefits of the internet – without spending a fortune in money and years of time in trial and error mode?”

Milly, Mo and daughter, Mel, were facing a dilemma common to many network marketers / entrepreneurs / business owners. They had a great product on their hands. It had universal appeal. But they were having trouble launching it into the marketplace.”

“It’s a conversation I’ve had time and time again.
Me: Do you make money in your current network marketing company?
Disillusioned MLM business owner: It’s a little hard to say.
Me: How do you mean?
Disillusioned MLM business owner: Well, the phone doesn’t ring, but of course it does take a while to build a business and my upline says I just have to keep cold calling. It’s a numbers game after all.
Me: Yeah. Right. Good luck with that.”

“If it’s done well, Google Advertising can be an extremely cost effective way of attracting new customers to your business.
However, done poorly, this is one sure way to waste large amounts of money in a scarily short period!”

“Go on: admit it… Most landing pages provided by network marketing companies make you yawn so hard you fear your jaw’s about to snap!
You know, the ubiquitous picture of the board, standing rigidly to attention. The bland letter from the CEO, explaining his company’s “revolutionary” policy of putting its customers first. The picture of corporate headquarters, complete with a fleet of trucks, apparently hijacked by the Olympic precision parking team! Fortunately, there’s no law that says your website has to be a printed alternative to Rohypnol. If you follow the simple steps outlined in this article, you can deftly transform it into a super salesperson for your organisation.”

(This approach always makes me laugh! And laughter is a great way to engage your audience… ;-))

“Let me make a prediction. Two years from now you could be (good thing: like working from home and spending time with your family). Or you could be (bad thing: stuck in the same old 9-5 rut with colleagues driving you nuts). The choice is yours.”

This is an extension to number one. Careful with this one it’s a little self righteous sounding. Still, everyone is interested in what’s going to happen in the future. After all, that’s why psychics are so popular. So when you have some useful insight into what will happen in the future, why not leverage off our human behavioural need to know drivers.

So there you have it. Some different ways you can open an article, email, letter, video or paragraph or chapter or page or My Story. All are proven to work. Mix and match these in your own sales letters and ads. And remember, give the opening paragraph and headline in your ad the attention it deserves, because it’s one of the most important elements of your promotion.

Want to learn more from the Master Marketers in copywriting? Keep copies of articles and ads which appeal to you in a file. Swipe from the net to your heart’s content!

Most importantly of all…Invest in your own copywriting marketing training; Checkout Magnetic Sponsoring Products, such as The Copywriter’s Guild or drop back here sometime soon for more on my favourite subject!

Hey, whilst you’re being educated and entertained here, how’s about sharing some of your own favourite one-liners / links to cool copy in the comments box here. If it’s entertaining, I’ll link to you!




When I was setting up my business, I agonised about what website domain to go for… I knew my domain name was about reflecting my identity professional identity. But I was still learning my business. My professional identity is pretty broad-based, encompassing a number of services and products, so I took some advice from some of the leaders in the community I was now moving. (If in doubt, talk to your upline or someone who is a master marketer).

So what do you need to consider when choosing a web-site domain name? It is important to choose a thought-through domain name, that much is certain.

Take a look at your competition to see what they are doing to get some ideas… Think about the service or products you offer and then brainstorm some words which you think would get a buyer’s attention. What appealed to you when you bought in?

Next check out what kind of terms are searched for online related to your ideas. Use the free Google Keyword tool. What are people looking for?

Your next step, once you have some good terms to use, you will want to see if your domain name is available. If you already have a domain, but are looking to change, you are probably already aware of GoDaddy. I have to declare an interest here, as not only do I employ them, but I benefit from their affiliate program. That being said…<a href>style=”floatright”><iframe src=”http://affiliate.godaddy.com/ad/DB66D3C015155F746A9DE726FA46EDF080A5ED9B1B96106A69AB356D5A4B78E8″ width=”125″ height=”125″ frameborder=”0″ scrolling=”no” marginwidth=”0″ marginheight=”0″ hspace=”0″ allowtransparency=”true”></iframe></a>Their logos are kinda cool don’t ya think!  ; )

I chose my own name for my website domain.  My business link domain is DeniseAshurst.info. This was pretty deliberate, albeit I am as we speak securing some other domains, to gain some more digital real estate!

Some people prefer their domain to refer to a central concept around which their products are built.  so for instance Magnetic Sponsoring is like an advertisement for the opportunity to learn how to be ‘a magnet to whom customers are attracted to being sponsored by’ (sorry Mike, if that’s a little crude!). The point is, it’s very descriptive and attractive for people looking to learn how to sponsor more business recruits.

It works really well in, for instance, a Google Ad like…

Magnetic Sponsoring Beats Chasing Customers
Learn How I Generate 100+ Leads/Day
On Autopilot With This POWERFUL System
www.MagneticSponsoringMadeEasyByMe.com

(Don’t try this at home, kids! You’ll fall off a digital cliff!)

The beauty of is that you don’t have to explain, in your ad, that I am going to teach you about this theory and practice and you will learn easily how to attract people to you to build your business. It’s all there in my fake domain name.

Use your imagination. Don’t worry if it’s not perfect because you can change at any time. I am still re-assessing my own domain status regularly. In fact Mike Dillard of Magnetic Sponsoring is an advocate of digital real estate ie make sure you buy up all the names sounding or spelt similar, before others do and piggy back of your kudos and efforts.

TIP: Do not choose names like bigmikesbigbucks.com or stuff like that, which sounds unprofessional. Also, personally, I think names like 6figureguru.com and makemillionsonline.com and names like that are very “last year” and “hypey”. Big turnoff. You can bet your right arm that anyone advertising a site called heybigspender.com or richbeyondyourdreams.com, is actually broke or close to it :-) Not only that there’s a chance that Google and the FTC might scrutinise your activities pretty closely! (Also using numbers is not clever; it creates confusion).

I may be wrong but people “out there” could be thinking “yeah right” reading astronomical claims in a domain name .

Of course one of the best names you can call your website domain is your own name. (But I would say that wouldn’t I!) Seriously, leaders in my community have regularly said that having your name as your website domain is personal, and says that you are not ashamed to let everyone know who you areand what you do; this indeed can brand you as a leader. Very effective. What do you think about this (as a website owner who has made this choice, I’m interested…)

Your next step is ‘masking’; this is particularly useful to tidy up cumbersome long-winded domain names with all the gubbins that can go wiith it. The lovely people at GoDaddy can be a great help here; fortunately my marketing training had very effective videos, else I would have been completely at a loss! You just have to get your head around masking, forwarding, domains, urls etc. It will make sense after a while – trust me; I have gone from emailer and basic functions to evolving geek! If a gal with anyone can do it, ADHD can! Lol

The best thing I found was when I rang GoDaddy.com, after I bought a domain and wanted them to host it (yep another step in the learning process), they were really helpful and NOT patronising, which is always my dread with I.T. types… Just ring them and say you want to mask and forward www.blahblahblahmememe.com /etc. to www(yournewgodaddydomain).com. The guy I spoke to told me what to do and it was fixed in minutes. This was after hours of trying to figure out their system on my own.

GoDaddy are the masters of upselling, mind, so know what you want to spend roughly before you go mad! Your only other concern is security… need I say more? We all know it’s risky out there exposing our digital selves to all mobsters and sundry… Make it difficult for them! When you have got this far, pat yourself on the back if it’s all new to you! You’re doing great and show geek potential – a must to make it with online marketing ; ) Hey, Enjoy the new you!

I have got three powerful reasons for you to believe it’s time for you to learn to earn by creative copywriting as a core objective for marketing your business in future – or at the very least to contract out to a great copywriter.

Your number one reason to consider how to learn this most powerful of internet marketing strategies is because of the importance of social media for grabbing attention and building relationships: article marketing and blogging for instance. First Fact: This promotion method offers FREE online marketing!!! Time is your only cost, (unless perhaps you contract out to ghost writers).

Secondly, Copywriting is THE single BIGGEST earning skill on the internet today! Ask any of the marketing masters! There are a whole bunch of reasons why, which we will get to later.

Thirdly: Crucially, your creative copywriting is out there forever. Your powerful, seductive words generate leads for your business cumulatively, as more and more people find you over time. If your online marketing strategy includes mastering the art of viral marketing, your business is guaranteed a steady stream of customers ad infinitum.

Fourth! (Yep OK …Bonus!) You can even track where your leads are coming from so you know what your investment of time is worth!

Create some compelling ad copy with some basic creative writing techniques once and your personal digital doppelganger continues to market for you automatically ever after!

Advertising is aimed to generate interest in you and your product, so this makes writing ad copy one of the most fun aspects of any business. Knowing peoples’ ‘buying itch buttons’ and knowing how to press them helps you understand what makes your target audience tick! Everyone’s a winner!

Another reason for you to hone your online communication skills, is so that you can educate your target audience and so establish yourself as an authority, amongst your competitors. Giving that little extra, makes buying from you all the sweeter.

If your advertising copy in your articles or blog content is informative enough and popular enough with readers, it will be picked up by 3rd party content publishers, such as ezines. This is the viral element, as they post your verbatim copy to their sites, exposing you to even more ‘qualified’ traffic.

WHAT NOT TO DO!
Know what your aim is before you invest your time. There is no point writing an article if it does not make you money. At the very least, you want readers to perceive you as an authority; i.e. adopting creative writing techniques on your web-site or in other social media can brand you.

Be aware that this offline or online marketing strategy is not about whether your article is valuable, but whether it is GOING TO BE in the eyes which fall upon it online. NUMBERS OF PREVIOUS VIEWERS DETERMINE YOUR WORTH! If a viewer sees that you have already had lots of views, generally speaking, they will follow suit and read what you have to say. Killer headline copy captures attention like nothing else!

POPULARITY (crucial for Google ranking) of your business pages, your blog, your articles are based on two key factors: ‘freshness and cool’ i.e. freshly up-dated information and popularity amongst other readers. This is of course also dependent on the value of the actual content of your marketing campaign!

Know the game you are playing. Ever wondered how or why you get hooked into reading articles and then wonder why you have bothered! The fact is, the more eyeballs copy gets, the higher your ranking in Googles’ eyes; the more you put out, the more eyeballs you get, the more Google likes you. It’s all about Google-bot perception! Of course, you want your article to be quality content, as it should be, but you HAVE to take advantage of EVERY opportunity you have to optimize enticement of your customer.

Thousands of articles are submitted daily. No matter how recently you post your content, it’s only going to be fresh for a matter of minutes, or hours if you’re good, before newly published articles replace yours. So you need other opportunities to show your article to new readers. Syndication or using this strategy amongst other social media is the best way for you to achieve maximum exposure.

The purpose of article marketing is to spike view counts and show the article directory that your fresh new article is interesting amongst their visitors… because then, you will be listed as “most popular today”, which hey presto, in turn gives your copywriting internet marketing strategies more reach.

One more way to show your content is valuable is using your online communication skills to show you want two way communication with your readers. Every article should pose a highly specific question to your audience in order to gain feedback. Not only is this a known market research technique, funny enough, the more comments you get, the more popular you are perceived as being.

Copywriting Formula: Killer headline for a high value article + High view count + “We Love You because…” Comments = High perceived value by Google Bots and Customers = More Kudos = More Cash!

Lesson:
To increase readership of your ad copy, integrate the various threads of your marketing to maximise potential power. For instance, notify your database of existing prospects or your forum compatriots about your fresh article. You then maximise views, comments, and perceived value of the article to the ‘cold leads’, who come from the article directory itself. Cold leads are your future market expansion potential.

If your advertising copy enhances their perception of your authority, you are mastering the art of ‘Ad Infinitum’ as they share their experiences with others!

Implementation:

  • Upload to various sites, or invest in broadcasting software which automates what is potentially a time consuming process.
  • Inform your current database of subscribers about it –these ‘fans’ are more likely to respond to solicited comments.
  • Include all social media groups in your marketing broadcast; does your business have a fan page on Facebook or other social networking site for instance?
  • If the article directory you posted the article to is also a social community, then your strategy should include writing a taglinee after the link to the article (in the notification message) that says something like: We think our new article is going to change how you think about…blah blah blah. Let us know your thoughts. Leave us a comment”.

    If you learn copywriting as one strand of your internet marketing strategies, your branding can be secured and you will appreciate the viral and cumulative potential of creative writing skills ans techniques to capture attention and generate sales.

    New Year’s Resolution… To Find the Queen Of Copy Inside and Make Her Put Out Online!

    So what are you going to do to improve your online marketing campaigns this coming year?

This Little Piggy Learns to Market

Some great advice came through from a favourite copywriter of mine, Mr “King of Copy” , Craig Garber.

If you aren’t already signed up for Craig’s list (the Garber kind, not to be confused with FreeAds!) I’d recommend it, or maybe look him up on Facebook and say something charming; he’s such a softy for a hard-knocks guy; he’ll be your Facebook friend! Anyway, he sends emails like this about three times a week. Incredibly useful information. Even if you don’t buy anything from him now, get his tips, they are worth a million bucks. www.kingofcopy.com. (I’m not an affiliate of Craig’s, so am not trying to sell ya!…Yet! ;-)!)

Craig’s tip about “transition marketing” or “pipeline process marketing” is this…(I’m paraphrasing slightly)

When you’re marketing and selling — especially in print —a vital thing to take into account is the number of things you’re trying to do at once. As a rule, you should ONLY be doing one thing at time. Each sentence should only be dealing with one issue. Each paragraph — one issue. And each decision you ask your prospects to make, should only revolve around one thing at a time.

There are a few reasons for this: 1) what you know about your product or service is usually infinitely more than what your prospect knows. And while it’s great to be enthusiastic, it’s equally important to make sure your prospects are on the same page with you.

2)Most topics aren’t necessarily as simple as you think they are. And when it comes to parting with their money, people generally want to be 100% crystal clear on what they’re getting. So while you might be tempted to go for scientific credibility and say something like:
“This mountain bike is made of carbon fiber manufactured under the same controlled scientific environment in which NASA manufactures the components of the space shuttle.

This material was discovered by accident while NASA scientists were trying to create a special space-age polymer designed to last no less than 100 years and you’ve never seen anything like it!”

You’d be much wiser to go for ‘keeping it simple’,saying this, instead: “This light-weight bike can withstand any territory you take it to. Believe it or not, it is made from the exact same material NASA uses to build the space shuttle. So, I can guarantee its durability, for 100 years. If ANYTHING at all happens to it during this time, I will replace it, 100% free.”

So in the case of your business opportunity, for instance the equivalent might be “trying to sell” the concept of your product too early. Rather than simply selling THE NEXT STEP your prospect has to take to move towards the buying point (ie click through to the landing page or the application form). The hard pitch would be: “Come and join our business. It’s called Acme and I work with a company called Global International and I sell their products and we do it on the internet. So you’ll have to learn that too, but don’t worry I’ll teach you. And, by the way, did I mention it only costs $$,000 to come in at the top level?”

Craig goes on: Stick to making ONE point at a time, so you are much more likely to make that point. People have a lot on their mind these days and are often being pushed to hurry to a decision. When buying, people want to be sure they are doing what they want to do. So getting your prospect or customer to do more than one thing at the same time, or think about more than one thing at a time… it can get too confusing and things get lost in the mix. Don’t get me wrong I love a passionate sales person who is giving me information, but, I struggle with ADHD and have saved lots of money by walking away over-loaded in the past only to have to revisit later if at all! The point here is not to dilute your main message, and to keep the focus on the benefits of taking the next step to resolve their problem.

Absolutely, Craig! At the start of our transition marketing process all I need to “sell” is useful information, then I try to sell an “Application to Find Out More” about my marketing training opportunity and so forth. This ‘information marketing’ is more subtle, but so attractive to customers, because in the dialogue, you are listening to their feedback and responding. Never go charging in to the sales process like a bull in a china shop with your eyes fixed on the sale! You are a solutions seller…

This ‘two way marketing process’ may not be obvious in copy-writing , but consideration of dialogue is especially important here. There are tricks to keep readers engaged with your writing, to make them feel you are in the room with them. I write about copy-writing skills elsewhere in my blog.

Remember, your customer has one hundred demands on their day – especially if your target customer is a woman with family responsibilities! REMEMBER: chances are, she is the one making the buying decisions of the family! She may well benefit from what you have to sell, but you need to give her a good reason to divert her attention form planning dinner, the next holiday, the kids’ homework, the ailing parent, etc.

If you operate business to business, the same principles apply. In print, you’re denied all the non-verbal communication face to face allows you to benefit from. So remember to KISS for your customers (Keep it Simple, Stupid!);-)

Branding Pages and Landing Pages

I recently heard about a a service for business people wanting their web-pages built for them; this is a out-sourcing service, offering to set up a hub site for online businesses.

Now out-sourcing is fine, if you want someone to set up a good looking personally branded website. But (and this is a big “but”) if you’re after a Google Adwords-friendly landing page to beat Google slaps and provide the smooth transition from Google Ad to ‘Pay Now’ button, I don’t know if this is the answer. You’ll have to clarify some issues with the contractor you choose.

When I checked out one offer, it didn’t mention that they can or will design any “landing pages” for my team’s primary opportunity, who have access to templates of landing pages ‘off the peg’ to mix and match.

Now, there is a huge difference between a landing page (squeeze page, capture page, opt-in page) and a “branded personal website” or “blog site”. It’s vital to know the difference of purpose of the two.
A landing page is set up with the main purpose of capturing a lead’s name and email address (and possibly phone number). You can have dozens of these doing their job all over the internet. An example of one of my landing pages is here. —————————->

A branding page (personal website), on the other hand, serves a totally different purpose in terms of your sales and marketing process. This is where people are directed after they have become a lead. You direct them there, once you have established contact with them to get to …

• know you
• like you
• build rapport with you
• and trust you.

It’s like inviting people to your Home, after you made initial contact with them in a business sense (after they’ve been to your landing page). You are now on my personal branding website.

So, your prospects who clicked on your Google Ad will generally become a lead from your landing page, not from your branded website / WordPress blog or any hub set up by outsourced contractors.

It can be confusing. But it is risky to imagine that you can have a personal branding page that ALSO functions as a landing page (lead capture page). The two have to be considered as serving two completely separate functions. Capture pages give reasons to buy, branding is for building your relationship with your warm prospects; the confusion lies in the fact that both serve to bring people into your sales funnel at different times or places.

Whatever services you are offered by web designers, make sure web-pages will include a Google Adwords-friendly landing page design, with the form and everything. They may provide this if requested.

It’s definitely OK to include a landing page within your personal website. But the landing page’s purpose and navigation should be isolated from the rest of the site. Otherwise people will get there, but get distracted by other options on your site and start wandering around, instead of focussing and giving you their name and email address in return for the promise of “what’s on the other side”. If there is no “other side” through your portal, because the other side is already conveniently laid-out for them in your navigation bar, then they will have less reason to provide their name and address. Giving too much choice on the internet is a recipe for overload and makes hitting the back-button with no sale much more likely.

If your MLM company or direct marketing partner already has template web pages, you will want your web-designer to basically copy the general wording and layout from one of the landing pages from the back office of your business or training opportunity. But change the design and change the names of the graphics and maybe include a pic of yourself and a sentence to introduce you (to make it Google Adwords-friendly as well as more personalised to your customer).

You will want your designer to link a “form” (the box where the person fills in their name and email address) and they will need to link that back to your aWeber account and then back in to the back office of your opportunity for you so you can track your leads. All pretty involved (sheesh).

At the end of the day when thinking about planning a landing page that’s not hosted by your business opportunity don’t be thinking you can incorporate one with, for instance, a personal blog site Home Page for instance. Too distracting. A traditional welcome page with a “For More Information” Form, is not a Lead Capture page… not an effective one anyway.

It is still a good idea to have a lead capture form on your Home Page however and wherever else you might want one, but it’s not likely to get many leads for you. That being said, there’s always an exception. I have seen some savvy business owners who have designed their whole site like a personal blog site. But they are not a “blog site that act as a landing page”.

It is, rather, a landing page that looks like a blog site. Or, to be more accurate, a series of landing pages that, together, look like a blog site. You can sometimes go from one page to the next on a marketing master’s site and unwittingly you are being confronted by one “landing page” after another. Ingenious. Each page can make you want to join to see what’s on the other side.

These sites will offer a lot of information to the visitor, but they are careful about what they DON’T tell so that there is still the offer of something incredible “on the other side”. Every page has an opt-in Form. You have to fill in the form to see a “Private Business Overview”. Every web-page might have great pictures showing them enjoying the lifestyle made possible by whatever it is through their portal – powerful attraction marketing. Great headlines and every page following a similar rhythm and feel can keep the reader’s attention until finally they see the value in sharing their details in the sign up box.

You don’t have to worry about Google Adwords Friendly landing pages, unless of course, you are doing Google Adwords advertising to get your leads. If this is the case, then your transitioning and links through your funnel process require a lot of detailed co-ordination. A break in the chain can jar your reader and move them towards the back button. This, my friends is a whole new ball game.

Now, I’d be interested to hear you questions and comments on all of this, as it is essentially the nuts and bolts of attracting leads and converting prospects… Of course, no leads, no conversions, no business…Whose sites are your favourites and why? What makes your ‘Do It’ finger twitch? Does This? ;-)

Diamonds Are A Girl’s Best Friend!

When I was learning from Mike Dillard and Mark Wieser’s Black Belt Recruiting professional development training course, I was not just on a mission to generate business leads more successfully, or to learn how to overcome some of my self-limiting mindset in order to master another marketing skill set, I also happened to be on another more personal mission which gave a whole new twist personal to my personal development…

One morning, whilst innocently going about my business in my car, listening to the first of the “Black Belt Recruiting” training CD’s, out of the blue, this more personal aspect of my life was rudely thrown into perspective. the road ahead was lit up by a lightening bolt of realisation from this unexpected direction. You see, having been single for most of my adult life, I had already made up my mind that I had been single long enough and this part of my life was going to change.

I subscribed to dating sites galore, had put profiles on more than half a dozen for over the course of a few years. I had numerous disastrous ‘partner prospecting ‘ experiences which could have made me want to run back to my ‘safe’ life with Moby and Milly, my faithful furry friends, carry on regardless, and lose faith permanently in ever finding that perfect partner…But I had made the decision there was no going back on; I had to continue sifting and filtering for that special someone…my own personal “new prospect”. After all what is life without love, right?

So two years on, I met someone, whilst ‘recruiting online ‘; I seriously wondered whether he could be the one…, I knew I had to stay relaxed though, after so many failures already.

That morning, however, was about a month after we had been chatting online. I was beginning to wonder if I was wasting my time with this guy, although I thought he had so much to offer, I just did not want to start to negatively doubt his sincerity. I set Black Belt Recruiting to play in the car, with him playing on mind as I listened to Dillard and Wieser talking about prospecting on the phone and how to tell a dud and how to handle it.

Mike Dillard and Mark Wieser were laughing, talking about how many a new Network Marketer gets a prospect and invests time in them, believing that at some point soon they will make that next big step and sign up. New business owners, said Mike: “sit on them like at some point that piece of carbon is going to go from being a lump of coal to a diamond”! BANG! There it was… This was no longer just professional development training any more. This was real life and they were talking about my false hopes for romance recruiting!

They had issued a warned earlier in the training that what we might learn professionally from Black Belt Recruiting training might also apply to our personal lives. Yep! The same criteria now applied. My new prospect had said all the right things about what he wanted; he was a “qualified prospect” (I had checked!); he was open to new opportunities and was “keeping (his) options open”.

But he had been stalling to agree a date… In response, I was patient, accommodating and flexible, waiting for that turnaround moment. That being said, I am not completely naive, in my own mind I had been hatching a deadline anyway (he only had a few more days to my discounting him as just yet another horse I had led to water who stubbornly wouldn’t drink!)

But the moment I knew that what that what was now being described was the very mistake I have repeated with reluctant partners for longer than I care to admit. But right then, it was all over, as Mark said: “Hey, let them go!” Accepting that someone is not in the same place as me of being ready to change was another vital learning experience, which I knew I would from from then on not only transfer to my business, I would never let my time be wasted by relationship commitment-phobes ever again. They were right, I was wasting my energy, investing emotion and psychological and physical effort and worst of all, I was allowing someone to waste my time!

There were a number of these training modules which I found applicable to my everyday life, but no other gem as great as this for me personally. (It just doesn’t bear thinking about how many lumps of coal I have sat on – metaphorically speaking -over the years in the false hope of a diamond emerging!)

This powerful, psychological approach to relationship marketing and maximising success in generating business leads and making conversions is already legendary in network marketing circles. These guys are the real diamonds.

Having now listened to all of the training and re-listened, I can see how all of their various recruiting practices work together. There are only so many permutations of objections and recruiting processes you can go through in any business on or off-line. Understanding the dynamics involved at every step in relationship building is crucial to getting the best results for everyone concerned. Get one small part of the process wrong and it can blow your chances of getting the results you need for growing your business.

What I have said here today is only a tiny taste of the power of the Black Belt Recruiting training course. But for anyone who struggles with the idea of ‘selling to people’ or ‘recruiting ‘ and the details and subtleties of prospecting, or is just maybe a little uncomfortable with aspects of marketing, Mike and Mark are likely to have the solution for you.

I like the fact that they lace their expertise with stories and experiences which show that even though they are considered ‘marketing gurus’, they too have prospected and failed; but they share here in over six hours of training materials how they over-came the hurdles we all face in business, be it network marketing or traditional bricks and mortar sales and services.

Even accounting for learning only one new skill or technique per CD, this training will more than pay for itself in helping you achieve the right mind-set to generate business leads and recruit a hot prospect successfully – or how to let duds in your life go if they are not right for what you need so you can move on to find the diamond further on! Thanks guys! Lesson Learnt : )

Sisters Are Doing It For Themselves

Women Bring Personal Issues To Work?

Women Bring Personal Issues To Work?


Want to hear a joke about Women’s Empowerment? …………… Women’s Empowerment!
Not very funny? OK I’m hearing hollow laughter too …How about this one…
How do you know you are in the corporate world? ………….. When you are excited by a 2% pay rise!
Still not laughing?

Then I guess that you also won’t find funny what the UK Government has said about the experiences of gender inequality that women are up against daily in the work-place either then? Bullying, harassment, being passed over. I could go on..

If you are a working woman reading this, you either let this annual ‘shock’ report go over your ahead, so as not to feel any more frustrated or you found yourself making growly noises to yourself, or maybe you were with one of your women friends and you shared a sardonic “yeah, there’s a surprise!” Hey maybe, you’re even one of the lucky ones saying “What’s she talking about, I could tell you loads of examples of women doing ok!” And maybe you could, but anecdotes of individual successes do not change generalities.

OK, well if you can’t find anything to smile about when thinking about womens issues in the jobs market, then you should read on… women are cornering one section of the jobs market.

Maybe we could start with looking at women in executive posts, because that’s as good as it gets in terms of what women can aspire to, right? We would expect these fortunate women to have great pay and good work conditions compared to the average office girl, care-worker, teacher, cleaner or holiday and leisure worker, wouldn’t we? – I don’t mean to stereo-type, but the sad truth is that ladies are still concentrated in this handful of employment sectors… in a traditional womens role .

Corporate career women are smart, ‘go-getters’, well-educated, highly trained, assertive and confident in pursuing their ambitions…. so we would expect them to be doing great, wouldn’t we? Not necessarily…the sad truth is that top professional women are still suffering inequality compared to their male colleagues in terms of their salary and bonuses, this is before we even look at their non-pay work conditions.

The latest official United Kingdom report shows that the hourly earnings of the top 10% of career women in the United Kingdom grew by 3.1% compared with men who earned 3.8% more! Yet she is probably working harder and smarter than her male colleagues, as well as regularly under pressure to be a sex-goddess at the office party and that’s before she even gets home!

Perhaps we can take comfort that our sisters will be breaking the mold for the next generation to make it to where they are..! Well, we would hope so. Trouble is, too many successful career women are still so on the defensive amongst male colleagues or in a masculine culture, that they either do not want to draw too much attention to themselves by rocking the boat or are justifying their lack of pro-active support for other women less fortunate by arguments that run along the lines of: “This is a meritocracy; we can all make it if we make the effort.” Or “If I can do it, so can everyone else.”

Sadly, this position can be at best naive and at worst damaging for other women in the workplace who have more obstacles to navigate. For many women, ‘below’ the corporate queen bees in employment status and pay-scales, the glass ceiling is much lower. The barriers to women gaining top jobs are still, it seems as much a problem every year, when similar ‘shocking’ reports are rolled out as if it is a new story. (For the rest of the year, it seems, ‘feminism’ is not sexy?)

When I ended up in a heavily male dominated industry, the differences in terms of status and earnings were blatantly obvious and to add insult to injury, the (female) Director of personnel – traditionally a womens role – in the corporate newsletter proudly trotted out that irritating blandishment of equality of opportunity.

Pretending there is equality, for all the good intentions behind these kind of proclamations, when there obviously isn’t, will just keep gender inequality as the norm. At the end of the day any sector riddled with sexism is not going to change just because of one senior female employee’s one-off commentary in a backwater magazine, whose female audience comprise largely of admin officers who are more often than not, have given up any hope of career development. No doubt, she naively believed that a positive spin might encourage younger female staff to aim higher. Good luck with that!

Unfortunately, I read this at a time when I was subjected daily to observations about my anatomy, had to sit idly by as the guys in the office bonded over cricket, rugby or the latest squash game they played together and made me the butt of their jokes in order to keep up some kind of dialogue with an unknown entity… It may sound like an extreme stereo-type, but my last industry was and remains a back-water awash in testosterone. I am pretty strong-minded person who can give as good as I get, but after a while, even I felt like I was being whittled away daily.

So many of you working women are giving your best years in the belief that your employer will always eventually do right by you and show you the commitment you so loyally serve them with. In truth, the day of disappointment comes all too regularly for many women workers and with it come flooding back all of those little resentments and let-downs experienced over the years. The daily frustrations that women make mental efforts to put to the back of their mind, in order to deal with their particular unfair stresses of the day and in order to keep a sense of humour are beyond belief. Women have to choose their explicit daily battles carefully, as part of the process’ of ‘winning the war’ against the male egos she has to negotiate to get what she wants. Sound familiar…..?

Nice Girls Don't Argue!

Nice Girls Don't Argue!

One more reality check. Let me ask you, if sophisticated career women such as yourself can be regularly passed over in so-called enlightened times and are left to slowly become worn thin by daily injustices, where will that leave you later on down your career path. How will you feel upon retirement, when your pension is no-where equal to that of your husband?

Maybe, if you have any professional power, you could resolve to wield the sword of justice, for the cause of other women in your industry. But Beware! Trust is a delicate corporate commodity. Once broken forever by raising these sticky issues of gender inequality in the work-place, many women are forced to move sideways to another job, rather than face the remaining daily tensions or ritual compromises, or worse -humiliations -are suffered whilst so called womens issues get resolved.

And those of you who have taken some time out for rearing children or caring for relatives? Will you ever really catch up to your male colleagues again? Will you be viewed as not as professionally committed as your male counterparts or worse still, a liability to be sacked on some tenuous grounds? You will of course, never know that these are the thoughts of your bosses until after the worst has happened. But when profits and deadlines are an issue, enlightened corporate behaviour may be compromised for short-term considerations and economic expediency; in short, ‘profit before people’. Why else do the Commission for Equality and Human Rights do a roaring trade with women sidelined and ousted by bosses?

OK well maybe I have ‘burdened you’ enough with the female facts on work-place gender inequality . Let’s skip to where womens empowerment is actually becoming a reality. What do other smart, motivated women do to really get more true ‘freedom’ at work?

I left that male dominated job that was slowly suffocating me; I did what many other women in that position do; I took a significant salary cut. I was thrown into finding new work during a deepening recession, after years of being de-skilled by this and other employers previously. Whilst I considered myself skilled and knowledgeable, I felt I had little to formally show for it. I despaired at my prospects for ever finding fulfilling work where I could be happy and earn what I was entitled to…

The recession however, is throwing up new opportunities for those losing their jobs. I considered the unthinkably “risky” option, self-employment. I had read the stories of women entrepreneurs in magazines and could not relate to their stories, although I envied their courage, their drive and their freedom. You could say my hand was forced. The fact is, I was joining the ranks increasing numbers of women in business , motivated by the freedom and flexibility being a woman entrepreneur offers.

I thought long and hard about how I always ended up feeling frustrated in any job; remembered seemingly endless compromises and how I was tired of hearing that well worn phrase about just ‘getting on with it’. I hated biting my tongue and censoring myself daily, just to pander to the egos of colleagues who frequently seemed incapable of embracing new ideas or practices. When I think back now to how soul-destroying the past ten or more years have been, my breathing still gets constricted! What a contrast with how I feel about my work now – even on a tough day I still relish my freedom!

Now, I am not especially brave; but if the culture was not going to change and it was making me miserable, then I had to change! Was it Einstein who said that the definition of insanity, is to keep on doing the same thing and expecting different results? Give me peace of mind any day over any more keeping the status quo.

Nowadays, I am learning more new skills than I have learnt in years and I find this immensely rewarding and challenging. My brain is working again. So what if the pay cheque is not guaranteed monthly yet and there are bills to pay? In time, given a growing business, I know that I would rather have this sacrifice of short term pain for long term gain, when I know at some point, I will never have to worry about this stuff again. I just have to stick at working on myself and my business. The rest will come.

So, what about you? You are an intelligent woman, who is obviously frustrated to have read this far, but you are also open to new challenges or you definitely would not have got this far reading this article. Do you feel like you get a fair deal in your job? Are you earning what you deserve? How do you feel about those who you work alongside? Is balancing your personal life working out well? What would it feel like, to feel more in control of your working environment? More importantly, where do you see yourself five years or more from now?

If you hesitated with any of these questions, then let me suggest you take one more step outside of your comfort zone for a few minutes and consider a working day where the only pressure you feel is that which you put upon yourself to achieve your results.

If five more minutes with me could dramatically change your life and give you the chance for financial and professional freedom, as well as more time freedom to enjoy your friends and family, would that appeal to you?

Imagine …No rush to beat the traffic and missing breakfast. No more rattyness with the kids or your partner in your panic to get ready in the morning, or crabbiness with exhaustion after work. No more pristine suits and perfect shoes to maintain to impress the boss. Breakfast at your pace. Lunch when you are hungry. Family just outside your office door if that’s how you want it. Your dream holiday… The home of your dreams… What floats your boat? These are the realities of women entrepreneurs nowadays and the opportunities are increasing, not decreasing in spite of recession.

Ask yourself this: What if you were paid for the true value of your contribution? What about if other professionals like you, who have trodden the path before you to executive salaries, could be relied upon to train you with the skills and knowledge necessary for you to achieve your goals because they have a vested interest in you achieving your best results?

Limitations to your success need only ever be those of your own imagination and personal motivation – both of which you can control. If you believe in challenging yourself and trying new things, you believe in being passionate about your work, or serving others, then find out what alternatives you have. Over 44,000 people per day in the United Kingdom alone are looking at home-based businesses . Increasingly, the majority of these are women.

I said another few minutes… And now, I urge you to seize the moment. This is your well-being, your peace of mind, your life, your wealth……..Step forward instead of sideways …. Think seriously about doing something different. If you are ready, and want to check out a powerful option… The kind of future you have been aspiring to is right here for the asking and you might be just the kind of business partner I am looking for to build my team. I would love to hear about your experiences. Leave me your observations in the comment box below.

How else can you tell you’re in the corporate world? …………… It’s dark when you drive to and from work.

You still not laughing? That’s the trouble with corporate types, they lack a sense of humour!
;-)

Don't Believe the Hype! Business is like a tree; it needs proper establishment

Don't Believe the Hype! Business is like a tree; it needs proper establishment

Millions of people like you world-wide are now looking more than ever for a new opportunity in a top home-based business. Forbes Magazine, report that seventy million Americans plan to start their own business within the next three years; over forty thousand new business start-ups happen per day in the USA. In spite of a current global recession, the figures are similar for other western nations.

Current economic climates are persuading people to look for alternative sources of income and security beyond their traditional industries. People are looking more for self-reliance and independence in their day job. If anyone tries to tell you that you have reason to be cautious, this does not match up with the statistics. The network marketing business is bucking the recessionary trend.

Increasingly would be small business owners and entrepreneurs are bombarded with opportunities, many seeming alike, in terms of ‘get rich quick’ offers. For those new to this on-line world of business, it is difficult to know what are the indicators of a top home-based business opportunity. Well publicised stories of businesses which can have you spending more money than you will make or which barely allow you to break even give legitimate cause for scepticism when deciding what is your best investment option.

So let’s look at first things first. You need to be assured in your own mind that you have found a strong business model. So take some time comparing different business models. Look for a top tier option, a ‘Direct Sales’ model, as opposed to a ‘Multi Level Marketing model’ -or “MLM” . This way, you will not get paid on multiple levels of “down-lines” or ‘sign ups’ within your organization; this is the case with a typical MLM. A notorious problem associated with the MLM industry is a high level of attrition in your down-line; i.e. people jumping ship when they become dissatisfied and move onto their next venture. Their leaving your team is a loss of ‘residual’ income for you. Heaven forbid they take a whole sales team with them when they move on.

When you lose these team commissions from ‘below’ you, whilst you still maintain your income from your own direct sales, your chances of realizing any respectable residual income in your business becomes increasingly difficult, even impossible. Your time becomes spent heavily on recruiting (or ‘sponsoring’) and training new people, only to have them quit within an average of three months. (Make no mistake there is a VERY high attrition rate with MLM’s).

By choosing a top tier business, you will find that the buy in cost is higher, but your rewards are in the commissions paid. That being said, there are lucrative direct sales businesses out there which cost much less than traditional ‘bricks and mortar’ businesses or franchises.

A good home-based business opportunity will operate on a G.P.T. system. This simply stands for “Get Paid Today”. Lack of positive cash flow is one of the major stumbling blocks for people starting out in a new business, and knowing that you will be paid on sales you make before your company will help to ensure you are able to continue to operate your business

Another consideration should be a dual income business system, meaning that you will receive a commission for each sale up front, but there is also a generous residual income component built in at the back end. The reason this is important, is that your business sponsor must have a financial incentive for assisting you to get up and running. Otherwise, after you have signed on the dotted line, you may be left to your own devices to learn how to set up and market your business. Again, this ‘sink or swim’ process is common to many MLM’s. Find out about what training and support may be on offer before your financial investment.

The last (but certainly not least) feature of a top home based business opportunity is an automated, duplicatable online marketing system. OK, that sounds a little like jargon. But what it means is that you need to investigate how much of a back-office support system your business offers? You do not want to be spending any more time than necessary on training new team members.

There are some truly amazing products out there, but if you have no systems of advertising and selling them, then you simply don’t have a great business. Using systems that harness the power and reach of the internet, and are easily duplicatable will create a very strong foundation for a long term, lucrative business.

This brings me to my final point. Remember, you are in a business for the long-term. Direct sales for instance, is a relationship-based business. Most of your customers are likely to be return buyers (on average more than 80% of sales). It is important you understand this from the beginning and do not get disheartened if you do not get immediate results. A reason many MLM businesses fail is a lack of commitment to the long term. Find a business which will weather all of the seasons and the product is of value and sustainable over time and internationally.

This may seem a lot to consider, but if you are prepared to invest your time and energy into your future, establishing your check-list early on in your search could be crucial to your long-term success and could save you a lot of heart and head-ache, to say nothing of cash.

Learn more about work from home by visiting my article about my own ‘rude awakening’ to home based business and learn from my mistakes and those of 95% of struggling online businesses out there!

Ever Felt Psychologically Unemployable?

Practising her disdainful "Take it away!" stance

Practising her disdainful "Take it away!" stance


Personal growth is fascinating don’t you think? Each of us in our comfort zones daily, it seems that the human condition is as ‘creatures of habit’, adapting to change only as and when we are forced to. For some, however, perhaps through experiencing extra-ordinary circumstances, the opportunity to choose change and achieve personal growth is both a drive and incredibly satisfying… if a little uncomfortable or even scarey occasionally.

After spending time moving around in voluntary work over a number of years, working with different agencies , I realised eventually that my passion for active involvement in social change had evolved into a love-hate relationship with politics. It frustrated the hell out of me, but the people involved inspired me and it seemed I could not leave the subject alone! I eventually graduated in politics longer ago than I care to remember in my home town of Liverpool.

It seemed there were three choices for me: social work, lecturing or research. None of these options particularly appealed to me at the time; all too ‘institutional’. I was passionate and wanted to feel like I would make a difference; the only one which held any appeal was social work, but I was aware that my impact might only be limited and I might have been irritated with the necessary constant compromises and constraints.

I studied hypnotherapy and psychotherapy and even set up a business which failed miserably in a difficult market. If I am completely honest, working with peoples’ neuroses was maybe a risk too far. At that time stage hypnotists were being sued for ‘messing up’ members of their audience. But the work was fascinating, if maybe a little risky for one so young!

I did actually begin to train in social work, until a family crisis meant I needed to focus on my immediate family’s needs, leaving no room for studying others’ problems on a 9-5 basis. This was a turning point for me which took me a long time to recover confidence in any chance of my ever having ‘a profession’ in the future.

When change came again, as it inevitably does, my home town seemed to be slowly dying, as traditional manufacturing industries were shut down and people were so hopeless it was depressing to be there. In the nineties, there were very few paid jobs in ‘social change’ – plenty for me to volunteer for, however, so I did. This stood me in good stead for when I moved to the nearest booming metropolis for seven years, taking temporary contracts… but still constantly feeling like there just was not a complete ‘fit’ for me.

I knew that I loved working with communities of people who were getting together to make changes happen in their neighbourhoods and I apparently had an aptitude for facilitating projects. Paid contracts in the field were rare however. The researchers had the monopoly here! (I didn’t get the grade necessary for such work).

Growing tired of the chaos, frictions and endless familiar obstinancies of beaurocrats, after many years in project development work, I spent some time in rural Wales on mini breaks and felt like I was coming home in a way I had never even felt in any city I had ever lived. Whilst in between contracts and lovers, I that relocating was a positive move.

Cardiff, the capital of Wales, is a under-appreciated British treasure. It offers people both the anonymity of the city, with the friendliness of village life. I felt happier than I could ever remember being, but another community leadership post, working for a countryside department was taking me into the foothills of the Welsh Valleys and I found peace in the contrasts of lush green hillsides, pit villages left behind after the closures of the coal mines, nearness to the coast and the friendliness of many Valleys folk. I have been living in the valleys now for over seven years (about the time my nomadic nature gets itchy feet, but more on this elsewhere).

I have worked with a number of different communities, groups and individuals from many backgrounds now, all of whom, in one way or another need support to change their environments. The story, of making a difference, is always the same, however, just the settings and tools differ. Increasing social participation is work that I can honestly say I love and it is seeing the results of the people working tirelessly for others who have driven me. Working together with people who are motivated by a passion to make their world a better place is not just about making a practical difference in their material circumstances, the real joy to be had in community development is also seeing the personal development of those involved as each learn to lean on each other and find mutual inspiration.

The frustrations and sense of compromising principles from project devlopment work comes with the public relations management in the work. Every employer who funded my contracts had some sticky internal politics of their own which needed resolving. I, as facilitator, was the conduit between these larger agencies and the pockets of people these institutions needed to engage, but did not know how to. Whether my employers really believed in the centrality of community participation, or whether there was expedience and some lip service paid, the researchers at the likes of the Joseph Rowntree Trust are still discussing…twenty years on after riots which tore up the rule-book in a number of British cities.

My own ‘crisis of faith’ happened when I felt that the necessary relationships with those communities we were supposed to be serving became so compromised I was offering platitudes to ‘customers’ which I felt I could no longer satisfactorily justify. As I wrestled with my seniors on issues of practice and ethics, that ‘entrepreneurial spirit’ I now believe we all possess was dying… A ‘mutual agreement’ was reached… I left, wondering what the Hell I would do from there onwards…

Thankfully, the Universe sometimes has the first move. This was a big one, shoving my car from the rear into the back of another one! It was ironically the best thing that happened to me in a number of years! I was forced to take time out and rethink what I wanted. I went back to my books, not being able to move around a lot for a few months. I listened to personal development training CD’s, watched videos on YouTube and became hooked one day, by a video called ‘Inside Out’ in which Jay Kubassek talked about how he was “psychologically unemployable”. A switch went in my head at that moment which has since led me down a whole new path in ‘making a difference’.

Now I feel once more that my life is getting back on track and my passion and drive to work for social change has returned… This time it will be with one person at a time via my new work as a newbie entrepreneur.

After years moving around different jobs, I am loving being self-employed, even when I want to hurl my lap top across the room when something foxes me, I feel like I have left a majorly self-destructive habit behind …my addiction to the apparent security of the pay-slip… Not only that, I know that whatever comes next, I am more in control of my professional development and more importantly, personal development is about achieving greater levels of freedom integrity. AND the really great part, is that my earnings will now reflect the true value of my contribution to making a difference with people!

When office politics is about pandering to the basic needs of the four legged animals who are your home office companions, before you write your next newsletter, you know life is good and it’s OK to feel psychologically unemployable!

Moby in his still somewhat nervous about it all phase

Moby, my home office companion, is still somewhat bemused about it all and just wishes I would sit still!

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