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The Future for Old-School MLM is Bleak. But What is to Really Going On?

The promises of old-school MLM and “life-long” residual income are all but dead for the average person in this industry. They have been cut down at the knees by an unlikely culprit whom you need to know about. This Letter Tells All. Frankly, When My Friend Showed It To Me, It Made My Stomach Churn.

Check It Out: Show Me The Letter!

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Don’t Let The Elections Hang You

The British Elections are over… at least for now… Chances are that we are about to enter a protracted period of instability and decline as never experienced before in British economic history. Now these days I understand the power of negative perspective and thinking, every day I choose my glass to be at least half full! But financial instability against an uncertain political backdrop is inevitable.

The middle classes are set to disappear from the map in the next twenty years or even less. For the past thirty years, the post war optimism has been giving way to a trend towards increased polarisation between rich and poor. Twelve years of a Labour Government committed to the eradication of poverty and explicitly legislating to decrease inequality in society has succeeded in merely tinkering at the edges.
The writing is on the wall for those who choose to look and bear the pain and weight of that reality.

Modern gangsters and crooks do not wear stripey vests and wear eye masks or stockings over their faces; they wear the finest Saville Row suits, are financially educated and occupy seats of power. Their risk is spread and tentacles far reaching.

During the electioneering, little was spoken of the depth of crisis Britain and western nations are in. The implications of the economic circumstances of Greece’s bail out by the IMF ($11 billion!), Spain, Italy and other EU nation difficulties are barely understood by the average Joe, but the hunger to know what is really going on has never been greater.

Thatchers’ children are waking up to the reality that individual effort does not guarantee comfortable future prospects. Baby boomers are thanking their lucky stars that their pension schemes are at least guaranteed, even if their cost of living is not and the idealistic left leaners suffer in quiet desperation, wondering if we are all going to Hell in a handcart.

The truth? It is all out there is a giant, messy jigsaw, the pieces of which are scattered, but not irretrievable. Now is the time for you to gather in your scattered energies, spent keeping family, body and soul together during the economic crisis that has brought us all to such a time.

Right now, “the greatest wealth transfer in history” is taking place and those who want true self-empowerment need to know there are steps they can take to not be left behind. You can learn what is really happening in the economy, between the headlines and find out why some topics are excluded from general discussion. Be aware too, that no matter what the bad news is, there are industries which will prosper by working with the trends.

The same mistakes which led to the Great Depression are being repeated as we speak. At that time, the most millionaires that were ever created in history came through. Believe it or not, every minute nowadays, a millionaire is created. You can be one of them too, if you know which steps to take. Staying in the day job is a sure fire way to end up in a pauper’s grave after sacrificing your life to a stream of employers who are unlikely to thrive long enough to value you as a loyal worker.

In the coming years, money is predicted amongst those in the know, to flow away from the uninformed faster than any time ever before and into the bank accounts of those pulling the right strings. Consider for a moment… What you know and understand about money will determine whether you increase your wealth or are consigned to the struggling majority, increasingly in irreversible poverty. Every one of us is but a few thousand pounds from poverty. Any life-crisis can tip the scales forever. Tragically, this is more true now than ever before.

For those of you old enough to have spent many years building your nest egg, for security in your senior years… Avoid your hard-earned money in your retirement account being taken from right under your nose. Find out what the government is planning for your wealth in order to bolster their own legitimacy and avoid potential complete societal breakdown. This is no longer doom-mongering, but realistic projections of those in the know.

The rules of money making are changing forever even as you read this article. The question is whether you are prepared to look into the abyss and brace yourself against the winds of change threatening to blow you and millions of others like you into it. If you are in paid employment now, take a look at how long you are likely to be in that job or ask yourself how secure you feel.

There is only one way to gain control over your financial destiny now and that is to substitute the risks you already run for banking on yourself. Invest in your own future by seeking out businesses to invest in which are countering current trends.

You can certainly do worse than investigate network marketing and online businesses. Forget whatever you have heard about ponzi schemes and pyramid scams. There are truly successful businesses out there, where ordinary people, either by choice or by force of necessity, are learning a whole new skill set or building upon their existing professional experience and achieving incredible results, which fly in the face of the current economic downturn.

If you want to learn more, take a look at an article I have written on the pros and cons of network marketing.

Rest assured… We have not seen the last of the elections in the UK yet… And the longer the instability, the rockier our financial future as a nation… Joining the online entrepreneurial club makes more sense than ever now.

Robert Kiyosaki, author of Rich Dad, Poor Dad and fifteen other business and finance related books, is an analyst extraordinaire of the economy, and now claims that the future of business success depends upon Network Marketing. Robert Kiyosaki, is an expert in personal finance and wealth creation; his ever popular ‘Rich Dad Poor Dad’, has sold over 23 million copies. His latest title, ‘The business of the 21st Century’, is set to explode the world of Network Marketing Business.

Robert Kiyosaki and Robert Trump co-authored ‘Why We Want You To Be Rich’, in which this iconic, entrepreneurial duo identified network marketing as the door through which the ordinary man in the street can walk to un-dreamt of wealth.

In his latest analysis of wealth creation, Kiyosaki refers to the “eight wealth building assets” inherent in a network marketing business:

  • Real world business education
  • Profitable path to personal development
  • Circle of friends sharing your dreams and values
  • The power of building your own networks – rich people build networks; poor people look for work
  • A duplicatable, fully scaleable business – very few business owners or entrepreneurs have
  • Incomparable leadership skills
  • Mechanism for genuine wealth creation
  • Ability to build big dreams and have the capacity to live them

Couple this professional endorsement of the industry as a legitimate and viable vehicle to become wealthy together with the trend towards entrepreneurial investment in this lucrative business model and the moves of multinationals to embrace its growth potential and you have some pretty powerful reasons to investigate MLM or network marketing as an option for achieving your own financial freedom.

If you are presently investigating network marketing as a career for yourself and are somewhat bemused by the choice available to you to work from home nowadays and worry about making the wrong business investment decision, here’s some pointers as to what to start to consider during your research and selection process; see the first in my series of ‘Self Employed and Rich‘. Now, push the button for the fast lane…

So now you have decided it’s time for some life changes in issues that matter the most to you. You took a huge step maybe from thinking it was impossible, to believing that perhaps… just maybe…it isn’t foolish to dream. It is possible to create the kind of lifestyle that is going to set you and your family free and help them get what they need for a happier, healthier and wealthier life.

So what now? What are your first steps on this road to changing your world and those of others? Well let’s be totally clear from the start… YOU need to be ABSOLUELY CLEAR in your own mind what it is you want to achieve in life. This is a mindset you will build all of your dreams and achievments upon. Set your goals for: short term, medium term and even long term, because when the going gets tough, you need to know exactly where you are in the process and which direction you are going in to stay focussed. In short, your mindset is crucial to you staying on course.

Let’s be frank here; if we can sometimes get tangled up in our own minds, we sure as hell are going to get tangled up when sailing in strange waters and drown!

So keep your mind and diary fixed on regular goal setting and decide to do whatever it takes to get what you want, however, uncomfortable or even costly in the short term. I promise you, I have been there and am not even close to land yet! But I can see it ahead and that is what counts, because I just keep steering towards it, whatever the heat or tides bring! If you want to sail out this way too, I’ll not be too far away to look out for you too!

So what about this dream you have to become wealthy and do so ethically? What has that to do with tides and attitude of mind? Well, the truth is that we are into turbulent tides these days – climate change is not just about the weather any more; there’s a global recession still going on. The market environment we are now in no longer offers simple solutions to putting your money where your faith is, especially if you want anything approaching an ethical investment . This new world order demands your bravery and constant commitment.

People are sceptical that business and entrepreneurs actually can – or even have the will to – do things differently; business ethics are way down the list when profits are squeezed . On one side your family and friends want to tell you that your new business start up is madness; what you are doing won’t work and the government is certainly making it damned difficult for the small business owner, what with taxation, complicated employment laws, red tape and regulation, yada yada yada.

Speaking for myself, I have to remember that my values are now connected stronger than ever to the market as an entrepreneur and I have to steer a careful route through the slip streams, by taking advice and even getting second opinions if in doubt. Independent business owners we may be, but none of us are in this alone; there are plenty of others out there who also want to do ‘good works’ with their wealth. There are more of us out there than we know who have come from nothing, but succeed through setting a goal and having the sheer determination to achieve the goals we set.

The business ethics systems, constraints and hoops to be jumped through are merely there because society agrees that the selfish pursuit of wealth for greed aline has to be reigned in and checked. Without constraint, too many people can get hurt. If that happens, all hell can break loose, just like the riots that spread form the USA and went on all over Britain all those years ago – and let’s be clear, today is not so different from the recession back then.

As entrepreneurs, so long as we stay out of where we do not belong, we will find ways through whatever daily struggle we are faced with in business. So for instance, it’s increasingly vital that we operate a more ethical business position, give good service to our customers and do no disservices to our competitors. Making a fast buck at others’ expense is no longer a viable way to do business, if you are in it for the long run. If your business is online, business ethics are even more crucial as reputations can burn on this fastest of media. Profits can be smashed on the rocks of even a single poor transaction… The net is potentially the equivalent of there being a meeting of all your neighbours to discuss your bad habits and deciding to have nothing further to do with you!

I recently heard a retired business man saying that we have to remember to celebrate when things go right for us in our business, because 95% of the time, things will go wrong in spite of our smart goal setting! This could have put me off; the very thing I was pouring all my passion and money into letting me down…

But the point is we only get one life and we can either sell it to someone else for a pittance, living month to month in misery and frustration, being constantly broke between pay cheques, or be free of all those endless daily compromises. I am convinced that the struggles I faced working for others as an employee were still so much bigger than ANY constraint I might have to face working for myself. And believe me when I say that I have had some pretty tough days since starting a business online!

My team have kept me moving in terms of my business goal setting. My business community want my success; I want theirs. We are accountable to each other through mutual commitment. Whilst I truly feel this in my heart and even in my guts, I also know that at last I am working with people who are not only working on their businesses, they are working on themselves too and their professional commitment is what makes the difference to my wanting to achieve better also. We know that we are all CONNECTED. The success of each is to some degree dependent on the next person; this forms the basis of our business ethics. This business is how life really is; it’s the web of life…

Greed and over-inflated egoism is not an issue in my new community. Blind self-interest has no place in a community committed to supporting each other. Even those earning incredible sums in this business have kept their humility, because they are grounded in a bigger vision of how they want the future to be for people other than themselves. They want something different and they are so committed to their dreams and passions of creating a community of millionaires online, that they are willing to do whatever is necessary to enlist others in their support network too.

It’s a beautiful thing, when you see this community mindset in action. Whenever I think about it, it gives me goose-bumps… I feel like the wind is in my sails and the sun is out and land is in sight. I just have to keep steering towards my goal and here’s the thing… setting and achieving my goals makes me immensely satisfied even when the sea gets choppy and I’m spitting out salty spray!

Our unchartered waters are the ocean that leads us to our brave new world and that of like-minds. Come on in the water’s lovely


Working with a business coach is one of the best investments you can make for yourself and your business, because your results are directly determined by your perspective and your approach. Participation in coaching means that you are forced to look at yourself and your business in a structured and more importantly take action in an explicitly accountable way.

Business coaches help you identify and clarify your goals, seek solutions, overcome challenges, and achieve your desired results. Ultimately, they help you get closer to your dreams. The business coaching relationship acts as a catalyst in helping you to achieve your results faster by exploring your ideas and plans in a focussed setting.

Business coaching is profitable because it is action-oriented. Gentle but systematic exploration and even painfully honest challenge and established accountability help you remove your own obstacles to progress, or find ways around circumstances that you cannot change in order to get closer to where you need to be to achieve greater success.

But effective professional coaching does not come cheap. So how do you get the most out of this investment in your business coaching and your professional guidance?

9 Ways To Get Business Transformation From Business Coaching

Invest in Your Own Success
Getting results from coaching is like getting results from a gym. How many of you out there have joined one and kept paying your money, but remained as unfit as when you first joined a few months down the line? The truth is, that unless you put in the work, you simply won’t get the results you seek. To get the most out of any kind of coaching, you have to be committed to to your own success and to the coaching relationship.

Be Prepared
Attend each session with a clearly defined goal for what you want to achieve that day. Secondly, communicate this to your coach. Schedule 15-20 minutes in advance of each session to think about what you want to accomplish. If possible, email your goal to your coach the day before. Some business coaches have pre-session questionnaires to help you with this.

Stay Focused
Being prepared helps you to stay focused during each coaching session. Your coaching environment needs to be appropriately private, so you won’t be disturbed. Avoid the possibility of interruptions or distractions.

Remain Organized
Keep a diary or log specifically for notes about all things related to your coaching process. Being disciplined about this helps you track your progress and follow up with appropriate action(s) that you identify during the coaching session. Be aware, that some of your most powerful “Aha!” moments will often come to you outside of your coaching sessions, after discussing issues with your coach has aloowed you time to process your ideas. Occasionally a session leaves unresolved questions; clarity may come later after the coaching session. Be sure to stay on top with your diary; maintain records of these insights in your coaching journal to refer back to.

Be Accountable
Act on your action plans that you agree with your coach. Set deadlines and review results in a timely fashion. Be open and honest if your plans aren’t working. If necessary, ask your coach to work with you to revise your plans accordingly. Remember your actions determine your results. Explicity discussing results forces you to look at how you are doing.

Be Open to Change
Be receptive to whatever changes arise out of working with your coach and be prepared to change your habits. Be prepared for whatever new ideas and beliefs start to arise and be prepared to do things differently. Stepping out of your comfort zone can be a struggle, but the rewards are worth it. Remember, THIS is what you have paid for after all! You can only grow if you are willing to feel awkward and uncomfortable when you try something new. Resting on your laurels is a recipe for complacency and failure. Remember: “The definition of insanity is to continue to do the same thing and expect different results!”

Be Patient
Recognise that it takes time to create ‘synergy’ with your coach. Your relationship with your coach will grow stronger and more productive over time; allow for this development. This moving forward together is a process, not an event! Plan to work with your coach for at least a few months to get the best from the relationship. This is a relationship where you can review results together and adjust accordingly. You have to get to know how each other works, so that you can trust your coach and likewise, your coach can learn how to best coach you and help you reach your goals.

Offer Feedback
Coaching is a two way process. Giving your coach feedback helps you in the long run. Tell your coach what works, what doesn’t and provide your feedback on how your coach can work with you better. Remember, you are paying for improved business results through communication of goals and reactions to business challenges. Don’t be afraid to share your feelings and opinions. You will get more out of coaching if you’re willing to explore and discuss sensitive areas with your coach; these could be the very issues standing in the way of your success. Remember, feelings drive behaviors. Awareness and insight into feelings we may not otherwise allow ourselves time to think about can be the first steps to changing results for you and your business.

I recently heard a discussion from business analysts about what makes for a successful business person and what were the common mistakes of a formerly successful person. It went something like this:

“The trouble with successful people is that their success inflates their ego – no bad thing on its own, maybe even vital for sustained success. However, the problems arise when ego tips into arrogance. With arrogance comes complacency. And just as the saying goes about pride before a fall, a common pattern is for those who become complacent is that they ultimately fail, because they lose touch with the harsh realities of competition from those who also seek their place in the sun…”

I recently had a conversation with a multi-millionaire who seemed dangerously close to this potentially dangerous tipping-point. In the same breath as discussing his “gold-mine” business, he dismissed considerations of the ‘negligable’ negative public image of the business out of hand, because he believed his to be a captive and lasting market. Whilst it may be true the market for his product will be around for a long time, this business owner also acknowledged in his next breath, competitors, growing more confident as the recession eased, returned to the market.

As a mere newbie to my own business and with nowhere near his wealth, I of course, kept my own counsel, but I also knew, from hearing directly from many of his customers, that his complacency meant he was losing business and I will be watching the performance of this business with interest in the near future…

This business owner employs hundreds of staff, whose lives he holds in his hands…And after all, he laid off 300 staff not so long ago… I can’t help thinking…if only someone could convince him that even with his amazing success, timely coaching could save him from his own complacency and even increase his earnings substantially…

In an increasingly competitive environment, no business owner can afford to rest on their laurels.

It’s Different For Girls

For some of us, some of the time, we have to wrestle and battle with the cycles of vitality and well-being that our bodies go through. For many women, living with the rhythyms of being a woman is part of their cycle of life. For those women who suffer more than others with their monthly menstruation cycle, this can mean that up to one quarter of the time, we are feeling lack-lustre, deflated and lacking in strength, energy and vitality.

Over thirty years ago, I attended a Tai Chi class. At the tender age of nineteen in a small group of less than half a dozen of us, I felt somewhat self-conscious and inhibited doing the meditation and movement exercises. Nevertheless, I wanted so much to feel stronger and in touch with something universal, but sadly, I never returned to the class.

Now I find thirty years on, with the challenges of regularly feeling low energy and lacking physical stamina and strength after a winter of no surfing and nearly a year recovering from a car accident, I think it’s time to work on my physical fitness and strength again. I want to be ready for the increased demands on my life right now and have some energy left to enjoy myself surfing and gardening this year.

Whilst on Facebook yesterday, an ad popped up for the ‘Barefoot Doctor’, a genuine guy from London, UK who has dedicated his life to the practice of the eastern esoteric arts. I clicked the ad and went to one of the video demonstrations of simple physical exercises that you can do anywhere, anytime. I found myself totally absorbed in some of these and have committed myself to doing them. There are four “meditation” videos in total and there is something in each fitness video for everyone.

After doing three of the meditation exercises yesterday, each taking a few minutes, I felt my energy levels shift gears and I felt ready for the rest of the day, when I had woken up feeling awful…

I am putting a link here for any woman or man who sometimes feel like either they are in need of more physical strength or even mental strength, so you can visit the “Barefoot Doctor” yourself and see what incredibly simple exercises can do for you.

Be sure to return Stephen’s generosity by sharing your comments on his instructional videos and take a look around his site…Click the link below Stephen, the Barefoot Doctor’s image to access the meditation exercise for increasing your strength…

In case the link fails, check out the Barefoot Doctor’s Vitality Remedy here

BOOOM! Economics Gets Busted!

For all those economics cardigans out there… I love this video, kinda the Sparks meet SnoopDog at the London School of economics! : )

These two sides have tussled over the decades in the BIG economics debate. Interventionist economics with stimulus tinkering by governments and demand driven economic tools dragged the west out of the depression; I was a huge fan of this Keynesian thought for twenty years…

These days I feel like I can no longer resist an inevitable philosophical move to the right as I age… I hated Thatcher’s monetarism in the eighties when “greed (was) good” – OK it’s a simplification of Hayek’s proscriptions maybe, which dragged Britain out of the 1970’s turbulence into the modern world, for good and / or bad.

This video is really good fun AND educational about both sides of the argument AND totally cool, in spite of the suits and bad taches! Enjoy : )

“WHO’S THAT GIRL?”

Have you ever heard professional business marketers say:

“If you try and appeal to everyone in general, you’ll attract no-one in particular”?

This knowledge of your target audience is your foundation ‘market intelligence’ on which you must base any planning and execution of your marketing campaigns. Remember: “Fail to plan is to plan to fail.” Your strategy needs to be tight.

Regularly focussing on your key marketing strategies is a must in any business, so let’s take a little time to think through this idea of “niche marketing” here.

Forget about any old school “three foot rule” style of marketing strategy you may have heard. These are woefully ineffective offline.

Know why?

Because, they are far too broad. Not everyone you come into contact with is going to be interested in your product or business opportunity. So trying to convince people at random that they should be, is not only unprofessional, it’s disrepectful, ineffective, and so is just a plain waste of your time.

What makes online marketing so incredibly powerful, is that it gives you the opportunity to research a potentially ‘hot’ target market and then you can focus on marketing exclusively to that target market. This is the equivalent of casting your fishing line in the middle of the ocean for a whole day, versus casting in a pool stocked with fish for an hour!

To start with then, consider who your best potential prospects are. It’s really important that you don’t just think in terms of demographics (which are still pretty broad); instead, think of niche marketing .

What is a niche market?

A niche is a relatively small and specialist, but profitable, warm market. This is precisely where you want to focus your marketing campaign efforts. Many people think of their market in very broad terms, because coming into the industry, we are usually told that there is a huge market for your company or product. And that may well be the truth, but it is not the point.

You should not be thinking in those very broad terms when you start to plan a marketing campaign. The truth is, often the most profitable markets are quite small ones; think quality, not quantity. AND by knowing your niche intimately, you are saving time and energy trying to understand the wider audience!

If you are in the Network Marketing or MLM industry, for instance, the best market to take your marketing message to is people in the same industry. These are people who have a belief in and an understanding of the industry and how the business model works. You don’t have to ‘sell’ them on the concept of this style of business.

Now, while this in itself is a highly targeted niche, your marketing will be all the more powerful if you are able to narrow it down even more. And when you work your business online, search engine marketing creates an environment where you are able to do this.

For example, consider choosing people in the industry in your local area. So narrowing your market down to your home country will be an incredibly powerful strategy. Even though this is a global business, people still like to feel that they have a ‘local’ person to partner with.

From a cultural perspective, I have a very sound understanding of the UK’s cultural sensibilities, and can adapt the approach I take to sponsoring with UK prospects accordingly. This is very powerful. With a move towards localism, when you take this approach to local business forums, your face to face interaction will have great consequences.

If you are living in a country other than your country of origin, you may (if it is appropriate) consider marketing to your home country, especially if the language is different. You will have a definite edge over a business person who is not bi-lingual, and cannot practically access this market.
You can narrow your niche by age group.

Example: “Baby boomers learn how to use the power of the Internet to create a full time income working from home”

Start with your ideal prospect in mind before taking any marketing action and then develop your campaign accordingly.

Take some time out to write down a “dream team” list with the qualities you are looking for in your prospective client.

Here is an example of my dream list:

• Has previously run their own business and has target earnings in mind
• Has a minimum of £10,000 working capital to get started.
• Looking for a full time business.
• Independent.
• Is willing to learn and is teachable.
• Is creative.
• Flexible.
• Solution focussed
• Mature woman

My ‘dream team’ list represents the ideal qualities I am looking for in new consultants; of course it is not exclusive of those who have never had a business, men, or even if they have less capital. However, these people will be my primary marketing segment on whom I focus.

As you write your list, you will probably find that the person you are looking for will be a lot like you: someone you can relate to, who can relate to you, someone with similar aspirations to yourself.

So Who Are You?
Marketing is more about psychology than widgets and techy solutions to lead generation.

So, next, start to think about who your dream team are and where they might be spending their time online. This is where you will want to sharpen up your keyword research, and start to get a feel for whether this represents a market that is worth pursuing. It will give you some ideas regarding where you might advertise after you have formulated your campaign.

This is the beauty of online marketing. By using the Google Adwords free analytics tools, you can get a feel for what size your prospective market is.

If you are going to target people from a similar background to you, think back and remember how you first found your opportunity by testing keywords that you used yourself. What were you looking for? What keywords did you type in to find your opportunity or product? Where were you looking when you first started a due diligence on your business?

Really spend time considering what is going on inside your ideal prospect’s head. This market research will pay off with stronger results.

People tend to over-emphasize technology when they go online, and forget about the psychology of marketing. It is to do yourself a major disservice to not take the time to understand the fundamental and proven principles and practice of marketing. No amount of widgets, bells and whistles can replace a sound understanding of what prompts people to respond to an ad, video, article or blog post. (For more on this subject, read my articles on copywriting).

When you have decided on your marketing niche, your next step is to decide what you will say to your prospects once you have their attention.

Now here is where your real marketing mastery comes into play. There is simply no substitute for valuable, accurate and honest information, delivered with a piece of yourself. Here’s another truism: “We do not offer products, we offer ourselves”. Offer information that will inform and educate your target audience to the point where your niche market are well positioned to ‘convince’ themselves that what you have to offer is right for them and so they take action.

At the end of they day, we all only have so many hours in a day and time spent on adequate analysis and market research will pay off in attracting the right market target audience to you and your offer. This marketing strategy makes it easier for you to focus your efforts and get more lucrative results quicker.

I wanted to get something posted for International Womens’ Day, as I hoped to get a specific timed campaign, but as it’s Mother’s Day in the UK today, here’s a little taste of how one particular woman guru marketer, Maria Andros, goes about speaking to her market… Click the image to access the video.

SEO Sexy Lead Generation

Your online success crucially depends on lead generation from your online marketing campaigns, which generally require serious keyword research. Of course any business relies on developing positive relationships with customers, but the other side of your online visibility is getting yourself noticed online in the first place and making yourself ‘popular’ with the search engines.

Thorough key word research is a crucial to this first step in your internet marketing ; fail to put in the time here and your profits will suffer; you may as well be telling your customers to ignore you, because that’s what WILL happen!

Make your web-site distinct and unique for Google to reward you with a higher ranking and profile online. What you say and how you say it in your web pages and in your advertising campaigns which send people there very much reflect what you are selling and who you are.

Internet marketing is very effective when given consistency, time, and (CRUCIALLY) patience. Over 1 Million new people use the Internet daily, so proper placing of your well-ranked, ‘money keywords’ throughout your website and other marketing campaigns will be sure to hit your ideal customers’ hot buttons.

Business owners looking to generate leads online should aim to get 100 results for each keyword that you input.

The Wordtracker toolbar can help you in your key word research. Similarly, you can use the Google free keyword tool . I tend to ignore any keywords which have less than 500 global searches, although other online marketers are happy with less. Certainly how highly competitive a keyword is should be part of your formula for selecting your keywords.

Let’s say for example, that your keyword comes up with one million or more searches and with quotes around it (e.g.: “Internet Marketing”), it yields 30,000 searches. This tells you that lots of people are searching online with those terms and you have roughly thirty thousand competitors also using the term to attract those one million customers to their websites, (optimised with those keywords). If you can locate a keyword starting at 5,000 -10,000 competitors using the Google keyword tool, you have in all likelihood found your ‘money keyword’.

Regardless of whether you are marketing with Google Adwords, social media, or using Search Engine Optimization, your aim is to get the best Return on Investment when putting together your keyword campaigns. The most profitable keywords are ones that are defined specifically with what your targeted audience is looking for in mind. Make sure your terms are not too broad. Nor do you want them too popular, where the competition may be so fierce as to bury you! So, you are looking to find what are known as ‘long-tailed keywords’ instead of short-tailed keywords: e.g. ‘bike’ versus ‘down-hill mountain bike’.

Keyword research is a long-term game requiring on-going ‘maintenance’. As you build your databases of terms, you need to add to your ‘market intelligence’; stay updated on future trends. The Internet is a big platform that changes consistently. We need to stay abreast of trends to be successful full-time as a network marketer online. One major goal for all Internet Marketers is to generate leads and traffic to a targeted location. To monetize that traffic by building relationships comes next, so that over time you can interest prospects in taking action based on information and trust which you show them.

It’s the Winter Olympics and all the sexier, high octane sports are getting into the news. Speed and jeopardy is making news. Me, I love those sports people who are ‘stalwarts’ of their sport, in it for their passion, not phased by not being in the lime-light, but proud to participate nevertheless. Those athletes honing their craft year round, without the glare of publicity shows a certain tenacity and passion.

The other day, I witnessed an example of the year-round dedication to perfection on my doorstep. I was walking my dog in freezing conditions in the foothills at the back of my house, where world champion cross-country cyclists and runners, alongside local fire-men and policemen are out in all weathers, staying fit, eyes on the horizon…

What struck me in this biting cold, was a sexy silver Bentley crawling along ahead of a heavy-set runner in tiny thin shorts, built like a rugby player, with legs red raw with the cold. He looked as if he had been out for hours in these punishing conditions!

I was fascinated by this starkly contrasting scene: between the grim determination and obvious hardship of that athlete was putting himself through, with what seemed to be his luxurious chauffeur driven car, by his side for the moment he was ready and which had the markings ‘winner’ and luxury all over it. (I am not sure which I was most impressed with!)

Whilst I might not have a Bentley, I also felt like I knew something of this runner’s mindset. I felt myself willing him every heavy footfall forward… Pushing oneself against the odds can be a tough and lonely place to be…The battle is with the self as much as the elements.

I am not an athlete, but understand the long-distance runner. I write more and more these days, both out of passion for this type of marketing, but also because my sights are also set on a horizon. I am beginning to follow what has consistently been a part of my life which I have never shared with others, until now. Now, I am writing as much as for the long-game of business success as the love of what I do, my sporadic compositions are becoming a practised discipline.

It feels a little like The Lonliness of the Long-Distance Runner, like in that Damon Runyan book. If there are any other writers reading right now, I am sure you will understand the sentiment. I know that readers appreciate what I say, because I see the stat’s; but still my public awards in the form of the desired links and comments are not there for me to polish up and point to as evidence of ‘making it’.

The point about article marketing and copywriting in the long-term sales cycle is that you want to take as many converts and fans with you on your journeys of discovery to getting those finish lines where everyone wins.

Understanding that even long-distance champions have their teams that they turn to sometimes for recognition who contribute to making them successful makes me determined to hone my craft.

With this in mind I wrote an article based on Eban Pagan’s ‘Voodoo Copywriting’ teachings, about how I see the dynamics of copywriting, which I hope that you too can relate too (and secretly, I hope you will check my stuff out and give me some great feedback at the finish line to spur me on to the next leg of my marketing marathon!!)

So, “What have the marathon Runner and the Writer Got In Common?”
Answer: Persistence, passion and finishing line focus.

I Writing!

What is it that inspires you to stick with it in the chillier Winter periods? What does your horizon look like that you keep your eyes fixed on?

It’s All About Fun, Animal Passion and Me!

Mummy’s Birthday Present

Click to play this Smilebox scrapbook: All About Havin 4 Legs
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“A kiss for every year of mummy’s life, ’cause she says “it’s all about passion”… (Did we give the game away? Did we?”) – Milly ‘n’ Moby

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