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The Future for Old-School MLM is Bleak. But What is to Really Going On?

The promises of old-school MLM and “life-long” residual income are all but dead for the average person in this industry. They have been cut down at the knees by an unlikely culprit whom you need to know about. This Letter Tells All. Frankly, When My Friend Showed It To Me, It Made My Stomach Churn.

Check It Out: Show Me The Letter!

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The ‘My Own Business’ Struggle Goes On

Sometimes we have to hear a message a few times before we are truly ready to understand the full implications of what is being said and so it is with me right now.  If you have read any of my previous content here, you will have gathered by now that this former employee has been actively seeking a new direction this past few years, whilst struggling to comprehend all of the dynamics at play in setting up a new business with no product of one’s own, but plenty of skills and knowledge to begin something worthwhile and lucrative eventually.

First I tried marketing a marketing education system, with a potentially life changing back-end financial education system product tacked in. Then as the time-consuming techy self-education went on, my business was floundering and doomed to failure, even as I believed success to be just around the next corner.  Result: I know understand why under-capitalisation is the BIGGEST source of failure of internet based enterprises and home-businesses.  A hard lesson and one I am still smarting from, but knowledge is not worth having if it doesn’t take some blood, sweat and tears.

So then I have become embroiled in another ‘network marketing’ system, until I got around to creating my own product or finding my own product, or learning sufficiently more to be able to market the marketing systems I had learnt through my own pain….

And then, voices from the past… warnings if you like… have started to creep back into my consciousness…  To be a true entrepreneur – as opposed to intrapreneur – you need to get to grips with the differences of attitude between those who see an opportunity to sell and make money and the ex-employee who maintains that employee attitude of “I will just adopt this ready-made system, created by another entrepreneur and set up my own business”.

I have known INTELLECTUALLY for a few years that having one’s own product is the more lucrative avenue to follow, but I have had to learn the hard way that affiliate programs for others are merely SERVICE PROVISION.  I don’t know why I thought this was anything different to what I did as a public relations professional employee! Sheeesh!

So… What am I going to do about it?  The research is on-going folks.  I know that there have been moments of ‘Eureka’ promptly forgotten, when I have realised what I can sell… It’s there, simmering right now… I can just see it out of the corner of my eye…. I am nothing if not an ‘Ideas’ person… It’s coming…

The latest ‘home-business’ venture has to go.  It hasn’t really got legs… Sure it’s got potential; most things have.  Sadly, there is a fatal weakness in the model which spells its downfall.  The big guys are muscling in on their territory.  Their distributor numbers are crashing and burning.  Even as the parent company throws money at it, I think the writing is on the wall for that MLM.  I want out… I cannot get passionate anymore about products which also do not fit with my ethical and ecological value system….

Next….

Acting in the Face of Overwhelm

Tonight, I was at a loss… I live in the Valleys.  Nobody around to socialise with or be inspired by face to face… I turned to

Ted… Always inspiring

We’re all guilty of it sometimes… We want to stop the merry go round and get off for a while….Take 5…Chill out…Tube out… OK. well, true we all need rest, but there’s plenty of time for that if we are balancing our day with sufficient productivity to get us closer to where we want to be…

Well I have to go out in ten minutes from now, because I have already procrastinated getting out there long enough, so meantime, I thought I’d share this with you all… The guy is a genius…. Thanks Jeff

Jeffery Combs Exclusive Training Video http://GoldenMastermind.com from Jeffery Combs on Vimeo.

Is It a Pyramid?

How often do legitimate network marketing business owners get asked this question? What do you say?

Just in case you’re getting tired of the question… you are not alone!

Success After Ten Thousand Hours

I saw this advert online today: “It is the most organized people who will achieve the most, do it faster with the least amount of effort have the most free time.” It implied that this kind of person is only one in a thousand. Others who study the successful refer to the top 3%. The truth is too many people are prepared to accept an extra-ordinary number of compromises in their lives; they work for a boss who makes them furious or miserable, will give up the kids to day-care and miss them growing up, stay in a love-less relationship for the sake of comfort zones, the list goes on… perhaps in some respect, you too may be accepting second best…

The point is: who is prepared to make the jump, empty handed into the abyss of the unknown and make sacrifices for unpredictable outcomes? How many people can be consistent in chasing their dreams in spite of daily, weekly, monthly challenges? Who is prepared to persist in ‘turning up’ daily to get the necessary work done? To stick to their guns, believe in themselves even when everything seems to be going belly up….

Trust me when I say that procrastination is one of my personal daily challenges. I am not always the most physically fit and some days can be pretty hard to keep going through the most difficult early days of having my own business. But the bottom line is that I have made a life-decision which effects how I now look at everything I do. I am committed to MYSELF and my own personal happiness.

For a long time, this involved paying a mortgage and having the odd rare treat afforded me by selling mind body and soul for very little return….

Now, no longer am I prepared to work for anyone else long-term who does not appreciate my efforts. My only commitment is to myself and those I love; as I support my team to grow their own dreams, they too become part of my chosen extended family circle. I am passionate about my independence from employers and belonging to a team who work together to get the results we all need.  Being an independent business owner in a network marketing business suits my ‘psychologically unemployable’ psyche. I am passionate about helping people who are prepared to help themselves… Empowerment is an incredible life-changing process and for those whose passion about their business grows along-side their success, their empowerment is on-going for life.

It is incredibly rewarding to see people who are starting their own business, stretching beyond their expectations of themselves and achieving new results and outcomes in their lives.  Persistent effort brings consistent change and growth.    The key to this persistence is having a PASSION for something… a vision of something bigger than the short-term and taking measurable steps towards that dream… This is completely unlike the 9-5, getting through the day, the week or to the next monthly pay cheque.

Sometimes my passion leads me to do quite unexpected and incredible things…….. Here’s one of those sublime moments I had at 4am recently…

My phone rang in the middle of the night.  As this is not normal, I picked up the phone.  It was my sister sounding pretty upset.  Although I was not fully awake, it didn’t matter, she just needed me to be there, no matter what half-asleep state I was in.  I stayed on the phone until she was calm and ready to sleep, at least an hour later.

If this had have happened when I was working in a 9-5, even though I still would have been there for her, part of me would have worried that I might not be able to cope very well the next day because of the unpredictable and regularly unreasonable expectations of colleagues.  Back then I needed every minute of sleep because my days at work often left me completely drained of mental and physical energy.

Instead of going straight back to sleep before the alarm clock went off just over an hour later, I lay for a little while thinking about my sister and what she might need at a really difficult time.

Some people might think that this is not a big deal and it might only be what they would do normally.  For me, this was significant.  I was completely relaxed about having a shortage of sleep.  If I have not said already elsewhere in my blog, I have a diagnosis of ADHD (very mild), which means that everyday tasks take a lot more mental effort than the average person without some learning difficulty would require.

One of my ex-bosses used to comment about the extent to which I would yawn daily.  Now apart from unnecessarily difficult physical challenges as a result of being female, which would wear thin the energy of any strong woman, I suspect that ADHD makes people incredibly tired when they perform at the level of your average professional.  I have never bothered to check out if this is the case or if there is research to back my theory up, partly because I suspect that the fact that I am borderline compared to many others, such issues are unlikely to be addressed, given some of the extreme issues facing others with this condition.

I thanked my good fortune in those early hours that I did not have to face colleagues who were likely to get up my nose somehow the next day.  I didn’t have to go through the mental wrestle of what I would like to say to them and how I would have to maintain a poker face and carry on ‘not bringing my personal stuff’ into the job.

The worst that could happen was a new prospect or potential customer being stroppy or difficult somehow, in which case, I could simply strike them from my lists.  I cannot tell you what this means to me, given years of strife in trying to make myself fit in the mold of the workplace.  If you are one of those fortunate enough to love your job – and mark my words, you are quite rare – then the only parallel I can give is someone coming along and releasing you from a straight jacket after twenty years.

I went back to sleep for an hour and went about my business the next day pacing myself with no thought of looking over my shoulder fearfully waiting for someone to pick up on some detail where I may have slipped up.  If I made any mistakes that day, it was I and my business which would suffer.  I would not beat myself up or feel under pressure to prove my worth, I would just either let it go completely or determine that next time I would have learnt from any mistakes.

Life is short. Too short to worry about what others will think of you if you are less than perfect and have human limitations and feelings, such as lack of sleep.  I am determined every time my business allows me this leeway to make every day count.  Life happens to us all.  We all have difficulties of one type or another to negotiate, which can have a bearing on our state of mind during the working day.

I am resolved to NEVER return to the 9-5 and be at the mercy of the cold or callous working environments created by people too tied up in ridiculous regimes or wrapped up in their own personalities to make room for those who may have more than the average set of burdens to bear on a daily basis.

I can recommend becoming an independent business owner to anyone.  Even when I work long hours to build on my skills or effectiveness, I do it because I am passionate about making my chosen life-style work.  I still work hard.  I still get tired, but even when the work gets at its most demanding my attitude is very different and I very rarely feel mentally exhausted as I used to on a daily basis working for others.

These days, I am working towards my goals steadily, with my hours of experience and effort building all the time.  I have had my own business nearly nine months now and I am seeing growth month on month; my efforts are already paying off.  If I had have still been in my job, I would have had a wage rise, sure, but on that pay-scale, I probably would have not have seen much more; but no amount of nice clothes, holidays and pension security would compensate for the increased stress and pressure of working amongst the vagiaries of office politics, with little credit given for efforts made and lots of nit-picking for spurious reasons…

As for how much happier I am these days……… Well I have never been as happy as I am now I am in business for myself.

Zig Ziglar’s Vision for Day Planning

Finally I got around to checking out a little about Zig Zigler …. So many people have told me about him. I thought I would share this because at the end of the day, if we forget or lose our vision, we stop moving forwards and achieving life-progress.

Here’s Zig Zigler’s diary selection of inspirations to help you manage your days and time by having one eye to your future….

Click on Zig’s face and be touched…

Multi-Tasking Time Management Myth

It’s always the same when I continue to push my own multi-tasking boundaries, adapting to new demands and environments, I add a new task to my list and forget to take into account an existing task. Couple this added responsibility to my daily routine with a new piece of ‘efficient’ technology and boom! There I blow!

Take my recent mess up. I went to a meeting with my new blackberry, having set up all my tones for its various functions. I had a few minutes to kill before my meeting started and had to figure out silencing my phone ringing, but “why stop there?” I have a new management tool that needs investigating and personalising…

My accountant was early and before I could finish checking I had set everything correctly, I decided I would check later… fatal.

Fatal in particular to my constantly evolving professional training schedule. Three training sessions missed now, because I switched off my tone and vibrate alarm for my meeting schedule on my new phone! Sigh…

This lack of checking at completion of tasks has always been problematic for me. Hey, I have borderline A.D.H.D. which means I am easily distracted and get bored with menial, uncreative tasks. Administration of any aspect of my business is something I have to really focus on! Nevertheless, I still seem able to kid myself that I do a really good job of it… I don’t. In fact, if I am perfectly honest with myself AND you, I’m probably average.

I suspect I am not alone in kidding myself that I am great at multi-tasking. After all, isn’t that what we women pride ourselves on? But I was really relieved to hear on the radio and stumble across a reference online to a piece of research which says that we mere mortal humans are actually potentially really bad at it, particularly if we believe we are effective at multi-tasking.

My way of coping with my attention deficit, is to keep a diary, a digital weekly schedule and I use this great digital memo tool It was recommended to me by a highly successful woman entrepreneur with kids – a species I particularly respect for their incredible time-management skills.

I have all my scheduled adminstrative tasks in here. What’s great about that is that when I one day get to the point of hiring a personal assistant, I will be able to share all of this work its glorious technicolour notes function with them and let it all go… to move onto higher administration! : )

I learned that it takes approximately 21 minutes to return to a main task and have fully functional focus there after any distraction… I jsut wish I had the heart to kick Moby, my office colleague out of my work space, because he does regularly dictate my schedule… (he’s getting old), but the truth there… he is a distraction which keeps me happy. It’s being at home working with him that makes all the plate-spinning and frustration at my own imperfection worthwhile…

Speaking of which, time for walkies… let’s see if I can squash in a video whilst out there! : )

What’s your office distraction you need to eliminate?

Hahahahaha! That’s really funny..! It’s one of the lines of one the network marketing and MLM business guru’s. I remember my eyes jerking from the road to my CD player in my dashboard when I heard it on a training recording. (It was a rude awakening… everything that had been said until then made perfect sense to me…)

Anyone telling this porky pie is in SERIOUS denial…

MLM companies know that most people hate the thought of selling anything, and the reasons why this is so, is because their consultants are not taught how to market effectively and professionally and everyone knows from direct experience that we all HATE the hard sell…

So, let’s use our head for just a moment…

What is a business? Any business?
A business is an environment where goods, services or information are exchanged for money. Yes?

Let’s be clear here, there is nothing inherently dishonorable about this business process. There is nothing terrible or shameful about accepting money for quality products or services that people want. Do you resent giving the staff at the till money in the supermarket for your groceries? How about the garage owner, when they get you back on the road?

I’ll digress for a moment and say that if you have a problem with this concept, I would respectfully suggest that you possibly have a little work to do on your mindset about money. This is REALLY important – money issues will hold you back in your business if you leave them unaddressed.

The home truth is, all business is about selling. There is nothing wrong with that.

But consider this.

People hate to be sold. They do however, like to buy stuff.

Now, if MLM and Network Marketing companies were even remotely interested in the success of their consultants, they would be teaching effective sales techniques. Mostly new independent consultants are taught to “share” their products and opportunities with everyone they know, using the ‘six foot rule’. This sets distributors up to fail from the start.

The first and most critical thing to understand about great salesmanship, is that it is NOT about convincing. It is not about talking people into buying your ‘life changing’ product or ‘ground floor’ business opportunity. Frankly, they could not care less about either of these things.
People want to know one thing only. Pay attention here…

This is the only thing you should be concerned about, and it involves putting yourself in your prospects shoes.

WIIFM – What’s In It For Me?

That’s right. Your prospect is only concerned with how your product, service or information can help them in their life to solve their problem, meet their need, or get what what they want. It’s that simple and that complex.

An effective salesperson will listen to what their prospects want in the first instance. If what your prospect is looking for does not match what you have to offer, waste no more time or energy; move on immediately. To try and persuade someone that you have what they want, even though it is transparently clear that you don’t, is disrespectful, demeaning to both of you, unprofessional and a complete and utter waste of your time and theirs.

You will go NOWHERE in your business engaging ‘hard sell’ sales strategies like this. Great salesmanship is about developing an intelligent and appropriate response to feedback from your prospect.

If you do feel that what you have to offer is a great match for what your prospect is looking for, then you supply them with all of the accurate and relevant information they need to arrive at their decision on their own. Remember, you are not selling a commodity in this environment. Your prospect cannot ‘try before they buy’. They must be very certain in their own mind that they want to proceed.

If someone is reviewing your network marketing business opportunity, they are going to need to be given the time and space to complete a thorough due diligence before they make any financial commitment. This is absolutely reasonable. If they have been given a ‘push’ by you to sign up in your business, believe me when I say that the chances of them forging ahead in their own business are slim to none. If they do sign up, they could be gone within weeks.

Now all of these techniques are dependent on your having a highly targeted marketing system in place in the first instance. Your marketing filtering system should be one which qualifies your prospects before you even speak with them. So your time is not wasted by “tyre kickers” who are ‘just curious’.
In the Internet age, learning how to market online will be the key to creating this type of automated filtering and sifting system.

Being told that there is ‘no selling’ involved in a business opportunity should raise alarm bells in your mind. If you are told this by a potential sponsor, be aware that you will most likely receive sales training that will equip you nicely to do business…in 1980.

Don’t be fooled by this MLM myth. Learn the difference between the MLM hard-sell or mastery of effective marketing of a valid business proposition.

I hate bursting peoples’ bubbles, especially if it means I am ‘treading roughshod on your dreams’, but I am not going insult your intelligence. let’s be realistic, the truth is: A business so easy that anyone can do it, simply does not exist.

Think about it, this is the industry that can make a formerly poor person VERY rich, so everyone working the 9-5 slog would be doing this instead, if this business was that easy.

If you have been involved with MLM or Network Marketing before, no doubt this was almost certainly one of the first things your would-be sponsor said to you. (By the way, usually this person is quite new to the industry themselves and tend not to hang around too long before they discover that they too have been misled, or they have maxed out their credit card or are in mega-debt – whichever comes first).

My last MLM sponsor signed me up, only to tell me after-wards that she was moving to another opportunity. As far as I can tell, she is back to that MLM company which I signed up with her for – she has after all, invested at least half a decade in making it work and she cannot just let all that go so easily. Strangely enough, she also has a 9-5 job, so you make of that what you will!

This is how your ‘work from home business’ all begins:

You will be shown the product range and even be encouraged to buy a selection of them. You will be told that these products are “revolutionary”, “life changing” and “so powerful that everyone will be knocking down your door to get their hands on them”. (So, perhaps they are good, but how’s your garage or spare room looking right now?)

You will be told that even with absolutely no previous experience in any type of business venture before, it is possible for virtually anyone to build a residual income by “sharing” these products with anyone and everyone you come into daily contact with. Network marketing business is “THAT easy!”

But I’m getting ahead of myself here, more of MLM style “marketing strategies” in MLM Myth #2.

There are many reasons why people are attracted to the MLM or a Network Marketing Business. These might be some of the very same reasons that you are looking into it right now:

  • The prospect of making money from home
  • Sacking your boss
  • Choosing when, where and how much you work
  • No more office politics
  • An end to nightmarish daily commuting
  • More time with family or loved ones
  • More time doing the things you love
  • Achieving financial security or even freedom
  • Don’t get me wrong, these are all great reasons for wanting to pursue internet or network marketing as a business opportunity. Unfortunately, these benefits are almost always combined with marketing strategies which lead prospects to believe that the business is aseasy as telling people.

    MLM marketing tends to focus on the income claims of the top earners . The truth: these top industry producers usually represent about ONLY the top 1% of the total number of active consultants in the company. Lesson – Testimonials are ‘anecdotes’ and are not necessarily the norm… More often they represent 1% of your industry!

    And so now you are to believe that: firstly, not only is the business easy, secondly: you need no previous experience, and thirdly that you only need to do the minimum amount of work to realistically generate a six figure income within a few years. Hmm…

    Now, the trouble is, what this style of marketing does, is attract the wrong type of people to the industry in the first place. People who are looking to “get rich quick”. People who have a “lottery mentality”. People who expect that the money will come flooding into their bank account by magic thinking.

    People who think that any legitimate business can be built this way should not even be considering self employment. The simple home truth of the matter is that in some ways, this business is even tougher than a “brick and mortar” business.

    Just think about this for a moment.

    Let’s imagine that you have opened a shop in a busy part of town. You lease a building, put up signs, bring in stock and then advertise your new business.

    If you have done your market research well first, you will have positioned your business in a place where your niche market is likely to be walking past your shop every day and there is a pretty good chance that at some point, they will walk through your front door to see what you have to offer.

    Not so in a home based business. There is just you, your phone, and often a cupboard chock full of your ‘life changing’ new products. If you have been given a replicated web-page, you might feel particularly blessed, until you try to advertise on Google and they throw you out!

    Still… You have no boss to answer to.

    No deadlines to stress over (except perhaps those imposed by your bank or lending institution).

    No daily routine to work to.

    No need to even get dressed if you don’t feel like it.

    It may sound like work freedom. But it takes a particular type of drive and discipline to build a business out of nothing under these circumstances. Your work ethic needs to be pretty strong and your persistence in the face of some tough market conditions needs to be like nothing you may have ever experienced before.

    My experience has been that people who have had previous business experience in either brick and mortar or MLM have a far greater understanding of the consistent and focused effort that is required to build a business. People who have been career employees tend to find the learning curve far steeper.

    So if you are looking at a “business opportunity” and it all sounds too good to be true, keep looking. Because if it sounds too good to be true… it is… Not least because how can you trust a sponsor who deceives you? (Albeit they may well be deceiving themselves too if they are still new to the business).

    Truth is… This business is a COACHING business and you have to be prepared to build those skills over years to really make the big time in the network marketing business. Anyone can learn tricks and scripts to recruit! It takes an exceptional person to commit to supporting through through your business growing pains…

    Want to know more about the slugs and bugs chomping away at the efforts of good people in the internet marketing industry? Check out the Coffee House Letter here

    There’ll be more on this subject of MLM myths in the future…

You will forgive me if today’s blog might be a bit of combination of info and rant.  HOW I HATE LOSING TIME WITH TECHNICAL HURDLES.

On a positive note, this blog is also a commitment to myself that when I figure out the uploading of Screencast /  Camtasia, I will start to get to grips with doing some practical ‘How-To’ videos for some of the more technical aspects of blog maintenance.

It started hours ago now, with my  investigating how to cut out the annoying amount of inappropriate links or outright spamming from appendage-treatment-specialists, who are sending out their bots to worm their way into my blogtestines and make my blog health suffer from their infestation. Make no mistake about it, spammers are parasites on the underbelly of the blogosphere and I am getting tired of wasting my time deleting their spammage.

Wikipedia definition of SPAM: Some individuals or companies have abused the TrackBack feature to insert spam links on some blogs. This is similar to comment spam but avoids some of the safeguards designed to stop the latter practice. “As a result, TrackBack spam filters similar to those implemented against comment spam now exist in many weblog publishing systems. Many blogs have stopped using trackbacks because dealing with spam became too much of a burden.”

(Hmm… But trackbacks are also useful for link love … What to do?… Thinks….)

Today I also had four apparently very complimentary comments, the first of which, I naively believed to be genuine positive feedback from a reader. After the second, third and fourth linked to the same website, each with a different and no doubt spurious made up name and differing I.P. addresses, I smelt a rat. I did some research and these I.P. concerns were well founded; links to rubbish sites being hidden by pathetic attempts to hide the fact they were from the same Spamster. I got angry then at being taken for a mug by this same self-seeking, black-hat wearing splogger.

Needless to say, this ‘Splogger’ has had all of his empty, obsequeous blatherings about my wonderful blog now deleted and I am adding to the list of my ‘to do’s to delete all the other comments on my blog, where the email address came back as non-existent, when I personally mailed my commenters.

Reader, I suggest you do a regular clean up on your blog too, because naff links from these so-called ‘sploggers’, will undermine your Google quality score.  The good news, is that fortunately those wonderful anorak fans of WordPress out there have created some pretty cool plugins to keep you clear of any nasty infections…

When I set up this blog, I installed Akismet. Obviously, this is offering me some protection, but I am still unable to recognise black-hatted spam-bots when I encounter them here, as my mere human radar does not extend that far.

I went looking for some new protection and downloaded: si-captcha-for-wordpress from the WordPress Directory and Trackback Validation.

The download into my labyrinthine filing is the easy part, of course; it’s the upload and install to my WordPress blog that is tricky. I just cannot remember the ‘flingfile’ route back to the light from the depths of the deep cyber-universe accessible by the myriad of rabbit holes!

Now, I have done this before with help, but am a determined person and by now seasoned enough blogger to know that any ‘how-to’ video answers are likely to either be non-existent or too techy in their explanations, as they are often done by bloggers who assume a certain level of expertise.

Guys, this blogger has A.D.H.D. She DOESN’T KNOW WHAT YOU ARE TALKING ABOUT… Knowing this, I determined to take another route, to show anyone following behind a possible route out of this hideous labyrinthe. I downloaded more screen-capture software – CamStudioTech14 – as my old favourite, Jing have now restricted usage for freeloaders like me!

“I am going to make a video presentation for us non-techy wannabe propellor-heads”, I thought. ( “Hmmm… Good luck with that!”, said my infinite doubt!) Before I knew it another work hour down the drain!

Then, having got to the point of tearing my hair out, I went back to my business partners for their SEO training support.  Fortunately, they have worked with some of the best SEO technicians around, including Ferny and Ray at SEO Networker (That’s them wrestling with other tricky manoevres in their black-belt exam!)  As it happens, I had been promising myself to hear all of their series of recording and boy am I glad I did! Within 24 hours, the transformation is already amazing…  I feel like I can breathe again and stop scratching!

Today’s blog then is about TREATING THE DISEASE instead of the symptoms for better time managment… I will still get around to mastering Camtasia sometime in the not too distant future and shoot some problem-solver videos for e-how.com, YouTube, Tube Mogul and you guys… but thanks to Ferny and Ray, all that download-upload malarky is now automated by a plug in they recommend. They also know some great ways to innoculate your  blog against the curse of Splogeritis.

Learn more about what SEO automation can do for you from two of the industry wizards; Check out the dynamic duo that is SEO Networker from this link .

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