Key Word Business Building Bricks For Free

So ‘Money Key Word Research’ is about focussing on those TOPICS and COMMON TERMS that will convert to traffic to your site, business leads and marketing revenue money. Ferny and Ray suggest beginners follow the 80-20% rule i.e. 20% of your key words will convert; Cherie quotes similar statistics for successful search terms. Adwords practice will also teach you this. So, guess what? Do your Google searches and see which PPC ads remain consistantly on Page One or high in the rankings and copy these market leaders. Find a handful of the 20% and you’ve dominated your market. Focus on regular sweeps to build up your list of money key words!

Three Simple Strategies of Search Engine Optimisation with Key Words

1. Rank for your name: Prospects will search your name before joining your opportunity to see if you are legitimate or not; control the top 10 search results for your name for credibility and status online. People want to join with a successful person. They want to know if you have something of value to offer THEM. If you cannot do your own marketing successfully, why should they join you?

2. Rank for Company / People’s Names. Stand on the shoulders of Giants. Your prospects want to join leaders, especially if you have a top tier opportunity. You have to have visibility and be associated with the best in the industry.

3. Rank for Generic Industry Terms – E.G ‘Work From Home’ / “Entrepreneurs” / “Online Businesses” / “Home Business” / “MLM” / etc for your long term strategy. This long-term strategy is easier than you think – even if you are just starting a new business online! Remember this useful fact: Statisticallythere is more traffic available through organic search than Pay Per Click!!! Because there are so many key word terms with high traffic, there’s scope for anyone to get ranking, no matter how new you are to SEO.

Key Words Gold
Some of the most targeted KWs are: multi-level marketing company names, (Amway, Herbalife, etc) multi-level marketing related products, books, courses, names of leaders, ( Eban Pagan, Donald Trump, Mike Dillard, Kim Kiyosaki etc) multi-level marketing or direct marketing hot gossip or newsy items.

Using these terms keys into where other people are up to in terms of who they are seeking to link up with or learn from. At the point that they find you through their search terms, they are doing their due diligence and CRUCIALLY are wanting to ACT on their research.

Why are these terms so profitable? Firstly the mindset of the person searching; some are online seeking solutions to a problem they have and are perhaps considering joining a company or team or considering BUYING. These seekers are your HOT PROSPECTS. So it makes sense, then that you want to capture people when they are ready to solve their problem and pay for it, as they are just doing their research.

Be aware, that in the long term you can hurt your business by pitching your business, so OFFER SOLUTIONS to their discomfort. Don’t be tempted to go for the easy option and undermine your competition or make direct comparison.

Make a list of the NEWEST companies, or those in your niche (10 or less years in existence or even 5 or less years) list multi-level marketing leaders names; list leaders’ training products, book names, training organisations, marketing systems. Chances are the leaders names are not very competitive.
E.G. Ellie Drake, etc

Amazon Key Word Research Technique
Do a search for multi-level marketing / Network Marketing and other search related terms. Compile a list of the popular books you find. These are your Key Words which are Potential Topics. You want to give value based around these. Compile these into categories and organise by group.

We are not creating an ad, we are adding value for people.

Key Words Research for Top Tier Opportunities -Money Key Words Method 2

Make a list of top tier companies, list the leaders and trainers, top tier organisations, direct sales news or gossip, top tier courses or books or systens. These are potential topics for content. Use KEY WORDs to dig deeper into the industry.

E.g. Rich Dad Company / Robert Kiyosaki / Conspiracy of the Rich / Rich Dad, Poor Dad
Trump Network / Donald Trump/ Why We Want You To Be Rich
Guru Marketing / Eban Pagan / etc
Wealth Masters International / Kip Herriage / Karl Bassey / 1% Solution / Conspiracy Against Your Money
Kim Kiyosaki / Rich Woman
You get the picture

Some of your terms will speak to a higher calibre audience than e.g. the general MLM market, so you must speak to them about their interests and concerns. Learn to use their language. Be aware there are lower quality leads but in more abundance for MLM. The reverse is true for Top Tier. But if you are in a top tier opportunity, with a higher ticket product, you are trying to attract people with money by speaking of their world and aspirations. People are looking for someone to join with who understand their pains and problems. It is also worth considering that prospects who are considering top tier opportunities have money and they have a history of investment in that sphere.

Say for instance you might want to target would be franchisers or people with an existing business, because people going buying your high ticket products or services is no big deal for this niche market.
The Good News

The differences then are thus in the marketing business models: multi-level marketing have more abundant key words and potential leads, but they are of lower quality – Versus Top tier opportunities using different key words. The key words are less abundant, as are the leads, BUT they are of a higher quality, with more investment capital available to go to the top with your opportunity.

Top Tier Sales Keywords are therefore, far less competitive than multi-level marketing search terms. In other words, there is potential for a lot of money to be earned, with little traffic and fewer key words. You just need key words that will achieve a good CTR (click through rate) andconvertto sales.

It is worth noting that many top earners in ht edirect marketing industry online will invest in AdWords to identify Money Key Words. They will test and tweak to find those which bring the highest ROI.

MLM is still an immature market with regards to Search Engine Optimisation. It is more competitive and still do-able but you need high traffic and many key words. This is an opportunity for anyone who learns the language of SEO!

So’s and Don’ts When You Implement Search Engine Optimisation…

• Dont write negative content
• Don’t bash competitors or anyone else online; it is unprofessional and will lose you team members
• Be helpful and add value; your goal is to offer solutions
• Write reviews of new products or the industry
• Comment on news, rumour s or gossip
• Do your research and be intelligent

Key Words are the building blocks of information marketing

Lots of traffic is nice, but ask yourself are they good quality leads? The right Key Words can generate a lot of income by attracting highly targeted hot prospects. Your goal is to be an information resource NOT to promote your opportunity, especially in blogs. (Hmm… yes, I’m embarrassed to admit I have done that too in the past!) So be unbiased. Ignore your opportunity and YOU. Focus on the needs of your customer. (Interestingly, this is where women online marketers are really coming into their own. They are applying these learned skills from other areas of their life to edge ahead of men these days in terms of successes of online business start ups. – See my latest blog on Forbes Women Billionaires)

Secondly, your goal of Search ENgine Optimised Key Terms is to generate the lead. On the right hand side of your blog, give them a compelling offer of a freebie or a COMPELLING USP OFFER, or place a banner in sidebar which then points to your opportunity or to your newsletter. Let your readers make their own decisions what exploration and research is right for them.

Promoting in your content, you are are seen as biased. Nobody likes to be sold. They like to decide to buy. There is a difference. You want people to share your information and to help people i.e. key word research is also about RELATIONSHIP BUILDING or ATTRACTION MARKETING. As your prospects warm to you, because you have something to offer them, you are building the foundations of a solid relationship that they will come back to for answers and to buy. Your leads are your life-blood in any business, without lead prosperity, you have no business. Getting the science and art of keyword research is about being able to pt yourself in the shoes of someone seeking answers you can provide. You too were there once, so how hard can this be?

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